Lívio Costa
European Senior Marketing Manager (Suzi Wan) @Mars
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WORK HISTORY
European Senior Marketing Manager (Suzi Wan) @Mars
Paris, FR
EDUCATION
Université Paris 8
Psychology
Escola Superior de Propaganda e Marketing
Bachelor's degree
HEC Paris
Master of Business Administration - MBA
SKILLS
ABOUT LÍVIO COSTA
Brand Manager with 7 years\' experience in FMCG marketing roles. I have contributed to the growth of some of the most relevant brands in the world, such as Minute Maid, Fuze Tea, Coca-Cola Light, and Carefree, managing annual marketing budgets up to € 5M and leading teams of 5-10 people in 15+ cross-functional innovation projects. Skillset: Strategy : Long-term Brand Strategy | Brand Growth Strategy | Brand Positioning | Portfolio Architecture | Market Research | Consumer Research | Consumer Insights Generation | Data Analysis | Competitor Analysis | Category Analysis. Integrated Communications : Communication Strategy | Digital Strategy | Digital Marketing | On-line media | Off-line media | Experiential Marketing | ATL & BTL | Social Media Influencers | SEO | SEM Innovation management : Innovation Strategy Definition | Innovation Pipeline Development | New Product Development | New Product Launch | Project Management Leadership : Cross-functional Team Leadership | International Team Leadership | Multicultural Team Leadership | Senior Management Engagement Commercial Strategy : Business Development | New Business Model Creation | Customer Leadership Financial Accountability : Budget management | P&L Management | Business Case Analysis
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