Cory Steele

About Cory Steele

MARKETING STRATEGY | BRAND MANAGEMENT | CLIENT RELATIONS Results-driven, collaborative leader with 15+ years of spearheading large-scale, omni-channel marketing strategies for brands, including Verizon, Pfizer, Miller Coors, Viacom, Estée Lauder Companies, Hertz Corp, adidas, Dow Jones, Franklin Templeton Investments, and Credit Suisse. Passionate about championing impactful marketing solutions that drive brand awareness, customer acquisition, and company revenue across digital, social, and mobile platforms. PROFESSIONAL COMPETENCIES INCLUDE: Advertising & Marketing Strategy • Brand & Creative Development • Client & Project Management • Agency & Vendor Relations • Planning & Buying Media • Budget & Fiscal Oversight • Contract & RFP Negotiation • Research & Market Insights • Client & Agency Experience BRAND EXPERIENCES INCLUDE: Verizon • Pfizer • Miller Coors • Estée Lauder Companies • Tiffany & Co. • adidas • Hertz Corporation • Dow Jones & Company • Franklin Templeton Investments • Credit Suisse • Barclays Capital • Viacom • Gartner • Daymon Worldwide • Regeneron Pharmaceuticals • Visiting Nurse Services • Village Care of New York • Equinox Fitness Clubs

Experience

1. Director, Digital Marketing Strategy

   Consultant

   Jan 2016 — Present · Chicago, IL, US

   Led the overarching marketing and brand strategy implementation, including defining project plans, managing budgets, assigning resources, obtaining approvals, and negotiating contacts. • Oversaw multiple interdisciplinary teams, including nine (9) external agencies, and two (2) direct reports in executing marketing deliverables while ensuring brand guidelines. • Increased web traffic 62% and customer conversion 15% by implementing comprehensive SEO/SEM best practices and digital content strategies to target and engage customers. • Analyzed media performance metrics from Google Analytics, YouTube, Facebook, and Twitter to meet KPI/ROI goals, including extracting insights and recommending areas of optimization. • Increased revenue 27% in three months by identifying segmentation gaps, redefining positioning strategy, and optimizing media channels. • Improved the company’s sales process 40% by introducing a robust marketing tool kit of sales decks, collateral materials, and promotional calendars, including an online repository to house resources.

Education

• University of Miami

  B.S. Communications, Advertising & Psychology

  2000 — 2004

Skills

• Mobile Marketing
• Social Networking
• Digital Marketing
• Brand Development
• Google Adwords
• Crm
• Interactive Advertising
• Direct Marketing
• Strategic Partnerships
• Social Media Measurement
• Sem
• Lead Generation
• Financial Services
• Relationship Marketing
• Recruitment Advertising
• Client Services
• Content Strategy
• Digital Strategy
• Online Marketing
• Google Analytics
• Brand Management
• Account Management
• Ppc
• B2b
• E-Commerce
• Integrated Marketing
• Social Media Marketing
• Customer Insight
• Analytics
• Client Service
• Online Advertising
• Marketing Research
• Digital Media
• Creative Direction
• Email Marketing
• Interactive Marketing
• Marketing
• Media Buying
• New Media
• Advertising