Cory Pulice
Operating Partner, Ecommerce and Digital Marketing @Yellow Wood Partners, Llc
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WORK HISTORY
Operating Partner, Ecommerce and Digital Marketing @Yellow Wood Partners, Llc
Boston, MA, US
Lead operating partner for ecommerce and digital marketing at a consumer-focused private equity firm. I support portfolio companies across beauty, health, and wellness with digital growth strategy, organizational design, and executional leadership across Amazon, Retailer.com, and DTC.I also collaborate with investment teams to identify and quantify value creation opportunities, lead digital due diligence, and support post-acquisition transition planning and execution.
SKILLS
ABOUT CORY PULICE
I help consumer brands accelerate ecommerce growth, improve profitability, and unlock enterprise value across Amazon, Retailer.com, Marketplace, and DTC channels.With 20+ years of experience and over 70 brands supported, from startups to Fortune 50, I specialize in bridging strategy and execution across ecommerce, digital marketing, merchandising, operations, and technology.Some brands I’ve had the opportunity to work with include: Byoma, elf Cosmetics, SkinStore, Suave, ChapStick, Dr. Scholl’s, European Wax Center, Mars Retail Group, Hudson’s Bay Company, J&J, Bare Minerals, Erno Laszlo, NewBeauty, Bluemercury, Wolverine Worldwide, TIGI Bed Head, and Parade.Today, my work spans 25+ beauty and wellness brands representing $500M+ in annual ecommerce sales. I’m also leading AI enablement and transformation in digital and actively experimenting and exploring emerging AI solutions aimed at improving ecommerce & digital execution, media efficiency, and consumer insight.Focus Areas:• Amazon Strategy, Execution & Capabilities Building (1P + 3P)• DTC, Retailer.com & Marketplace Growth• Digital Strategy, Retail Media & Performance Marketing• Digital Transformation, Turnarounds & Capability Building• Organizational Design & Change Management• Private Equity Value Creation, Due Diligence & Post-Acquisition Scaling• AI Enablement and TransformationWhether advising at the board level or stepping in as an interim leader, I bring thought leadership, hands-on execution, proven frameworks, and a consumer-first mindset to every engagement.Searching for an ecommerce consultant, Amazon expert, digital media strategist, or AI-forward DTC growth advisor to help drive your next phase of growth and value creation? Let’s connect.
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