Corynn Myers

About Corynn Myers

As the AVP of Strategy Planning at SimpsonScarborough, I have the privilege of connecting brand, content, and experience strategies across integrated brand, enrollment, and advancement projects for colleges and universities.Previously, I provided strategic oversight for multi-channel content strategies for national brands at Convince and Convert and oversaw digital strategy and brand initiatives at the University of Michigan as the Associate Director of Marketing.When I\'m not working, I enjoy browsing antique shops with my husband, watching my kids play soccer, and taking walks with my favorite mutt.I’m just here to question “the way we\'ve always done it,” advocate for empathy across experiences, and ask “so what” until we get it right.

Experience

1. Associate Vice President, Strategy Planning

   SimpsonScarborough

   Oct 2023 — Present

   Developed comprehensive brand strategies that aligned with institutional goals and differentiated clients in competitive markets across the US- Conducted in-depth analysis on primary and secondary data to uncover trends and drive strategic recommendations across branding and marketing initiatives- Translated audience insights into actionable strategies to inform creative direction and messaging frameworks- Led cross-functional teams in the development and execution of brand campaigns, ensuring alignment with strategic objectives-Orchestrated integrated marketing campaigns across multiple channels, maintaining consistency in brand voice and maximizing impact.

Education

• Monroe County Community College

  Associate of Science - AS, General

  2008 — 2010

• Austin Peay State University

  Master of Arts - MA, Corporate Communication

  2014 — 2015

• The University of Toledo

  Bachelor of Arts - BA, Communications and Public Relations

  2010 — 2012

Skills

• Publications
• Press Releases
• Strategic Communications
• Graphic Design
• Campaign Management
• Event Management
• Digital Strategy
• Sem
• Event Planning
• Teaching
• Email Marketing
• Editing
• SEO
• Advertising
• Fundraising
• Marketing Strategy
• Display Advertising
• Marketing Communications
• Social Media
• Customer Service
• Volunteer Management
• Community Outreach
• Writing
• Analytics
• Public Relations
• Internal Communications
• Media Relations
• Logo Design
• Social Networking
• Social Media Marketing
• Google Adwords
• Marketing
• Performance Metrics
• Nonprofits
• Corporate Communications
• Public Speaking
• Leadership
• Digital Marketing
• Online Advertising
• Research