Coryn Connelly-Cabreros

Account-based Marketing Manager @Autodesk

Chicago, IL, US

Strategize and Execute ABM Campaigns: Develop and implement tailored Account-Based Marketing (ABM) campaigns to drive engagement and conversion within the Great Lakes region for Autodesk\'s midmarket accounts.~ Cross-Functional Collaboration: Partner with sales, technical, partner, and customer success teams to identify key accounts, understand their needs, and deliver personalized marketing strategies.~ Data-Driven Insights: Utilize analytics and ABM tools (6Sense, Salesforce, LinkedIn Sales Navigator, Folloze, and Marketo) to track campaign performance, optimize tactics, and report on ROI to stakeholders.~ Content Creation and Management: Work with our ABM Content Team to design and manage targeted content and messaging for Great Lakes and healthcare-focused accounts, enhancing brand visibility and nurturing long-term relationships.~ Specialized Industry Focus: Spearhead marketing initiatives targeting real estate, healthcare, and (engineering/procurement/construction) EPC organizations, ensuring alignment with industry trends and compliance standards, as well as working with key strategic alliance partners.

DePaul University

Bachelor of Arts, Communications

American University

Master of Arts - MA, Journalism