Coryn Connelly-Cabreros

About Coryn Connelly-Cabreros

I am a firm believer in finding a great culture that enhances employee growth and…

Experience

1. Account-based Marketing Manager

   Autodesk

   Dec 2023 — Present · Chicago, IL, US

   Strategize and Execute ABM Campaigns: Develop and implement tailored Account-Based Marketing (ABM) campaigns to drive engagement and conversion within the Great Lakes region for Autodesk\'s midmarket accounts.~ Cross-Functional Collaboration: Partner with sales, technical, partner, and customer success teams to identify key accounts, understand their needs, and deliver personalized marketing strategies.~ Data-Driven Insights: Utilize analytics and ABM tools (6Sense, Salesforce, LinkedIn Sales Navigator, Folloze, and Marketo) to track campaign performance, optimize tactics, and report on ROI to stakeholders.~ Content Creation and Management: Work with our ABM Content Team to design and manage targeted content and messaging for Great Lakes and healthcare-focused accounts, enhancing brand visibility and nurturing long-term relationships.~ Specialized Industry Focus: Spearhead marketing initiatives targeting real estate, healthcare, and (engineering/procurement/construction) EPC organizations, ensuring alignment with industry trends and compliance standards, as well as working with key strategic alliance partners.

Education

• DePaul University

  Bachelor of Arts, Communications

  2003 — 2007

• American University

  Master of Arts - MA, Journalism

Skills

• Digital Media
• Content Management
• Permissions
• Quality Assurance
• Sales
• Salesforce.com
• Journalism
• Research
• Advertising
• Editing
• Customer Service
• Social Media
• Leadership
• Copy Editing
• Merchant Services
• Management
• SEO
• Ap Style
• Public Relations