Cory López
VP of Marketing @ Halfday | UCLA Anderson MBA | ex-Califia, Field Roast, Lightlife
- Role
- VP of Marketing at Halfday Iced Tea
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Cory López
Lucky to do what I love—build purpose-driven brands that bring positive value to consumers, communities and our planet.Areas of Expertise: Brand Strategy & Brand Marketing | Creative Campaign Development | Strategic Communications Planning | Integrated Marketing & Communications | Content Strategy | Performance Marketing | Digital Marketing | Social Media | Influencer Marketing | Paid Media Marketing (Linear, OTT, OLV, OOH, Paid Social, etc.)| Media Planning & Buying | Experiential & Activations | Consumer Research | Agency Management | High-Performance Team-Building
Experience
VP of Marketing
Oct 2025 — Present
Education
Emory University
Bachelor's, Journalism and Sociology
UCLA Anderson School of Management
Executive MBA
Skills
- Paid Social
- Digital Media
- Digital Marketing
- Public Relations
- Media Relations
- Blogging
- Brand Equity
- Paid Media
- Editing
- Journalism
- Broadcast
- Ap Style
- Google Analytics
- Editorial
- Magazines
- Feature Articles
- Final Cut Pro
- Entertainment
- Paid Search Strategy
- Fact-Checking
- Branding
- Storytelling
- Publishing
- Video
- Publications
- Interviews
- Snapchat
- Social Media Marketing
- Copy Editing
- Content Strategy
- News Writing
- Social Media
- Publicity
- Social Networking
- Brand Awareness
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