Cory Jurentkuff Tratar

About Cory Jurentkuff Tratar

As a Senior Digital Content Manager at CareFirst, I lead the development and implementation of effective, engaging, and user-friendly content for various digital platforms and channels. With over 25 years of experience in content strategy, content design, and digital strategy, I have a proven track record of delivering impactful results for diverse clients and audiences.I leverage my cross-industrial expertise and user-centered design approach to create custom, research-based content solutions that align with the brand vision and goals. I work collaboratively with multiple teams and stakeholders to manage large-scale website enhancements, content inventories, and analytics. I also create and maintain content strategy methodologies to ensure quality and consistency across all projects. My passion is to tell compelling stories that effectively portray product and service offerings and enhance audience experience.

Experience

1. Senior Digital Content Manager

   CareFirst BlueCross BlueShield

   Jul 2023 — Present · Washington, DC, US

   As a Digital Content Manager at CareFirst, I lead the development and implementation of effective, engaging, and user-friendly content for various digital platforms and channels. With over 25 years of experience in project management, content strategy, content design, and digital strategy, I have a proven track record of delivering impactful results for diverse clients and audiences.I leverage my cross-industrial expertise and user-centered design approach to create custom, research-based content solutions that align with the brand vision and goals. I work collaboratively with multiple teams and stakeholders to manage large-scale website enhancements, content inventories, and analytics. I also create and maintain content strategy methodologies to ensure quality and consistency across all projects. My passion is to tell compelling stories that effectively portray product and service offerings and enhance audience experience.

Education

• American University

  MA, Interactive Journalism

  2003 — 2005

• James Madison University

  BS, Mass Communication in Journalism & Advertising

  1994 — 1998

Skills

• Content Strategy
• Content Development
• Web Content
• Copywriting
• Email Marketing
• Blogging
• Social Media Marketing
• Social Media
• Press Releases
• User Experience
• Editing
• Web Design
• Editorial
• Digital Strategy
• Web Content Management
• Information Architecture
• Integrated Marketing
• Web Analytics
• Facebook
• Creative Direction
• Marketing Strategy
• Agile Web Development
• Wordpress
• Web Content Writing
• Marketing
• Web Strategy