Cory Hollingsworth
Leading the charge of officially licensed NIL trading cards @ Onit
- Role
- Head of Product Development at Onit Athlete
- Location
- Roanoke, VA, US
- LinkedIn followers
- 500 followers
About Cory Hollingsworth
Through my unique ability to cultivate successful relationships throughout the NFL, NBA, and the Premier League, as well as with Fortune 500 companies such as KPMG, AT & T, Samuel Adams, Match.com, and the LA Clippers, I have been able to significantly drive revenue through the creation of new and innovative products and brand strategies, while decreasing costs through the streamlining of processes. My creativity and experience have led to significant increases in both audience engagement through social media and revenue growth.Some of my key achievements include: Conceptualized, developed, and executed brand development for sports card product releases for 15+ annual trading card releases resulting in a total annual revenue of $40MM YOY Implemented new streamlined process of managing autograph contracts resulting in an increase in efficiency by 35% and a decrease in costs by 15% Spearheaded the creation of Kicksgiving, a 1-day thanksgiving kickball tournament that benefits the North Texas Food Bank resulting in a total of 16 teams joining the tournament in its inaugural year, leading to over in revenue and significant donation through food can drive Produced the Lonestar SSC Corporate Sports Program, a workplace league subsidized through their respective HR departments, generating new streams of revenue and increasing total revenue by 25%I love being able to add value to a brand as a Brand Manager or Brand Director, Head of Marketing, Sponsorships & Partnerships, or Brand Strategist. With nearly 15 years in the sports industry, I would love to bring my skills to provide solutions to esports & gaming organizations, video games, music, athlete representation agencies and other emerging markets. I am interested in contacting former colleagues and managers, as well as other professionals serving as Brand Manager, VP of Partnerships, VP of Marketing, Head of Marketing and more. Feel free to contact me through this profile if you wish to connect!
Experience
Head of Product Development
Apr 2025 — Present
Provide leadership for the Product team — setting vision, priorities, and performance expectations.Responsible for ideating, planning, and building new trading card products, including configurations, SKUs, target athlete partnerships, and deliverables. Manages timelines, prototypes, sales information and product briefs to ensure on-time, on-budget releases.Manages athlete signings, autograph procurement, and memorabilia sourcing. Works closely with Licensing and Product Development to align acquisitions with upcoming product needs and brand strategy.Propose and own the product calendar, including identifying the right licenses, product mixes, audience, market conditions and athlete partnerships
Education
UC Santa Barbara
Bachelor of Arts - BA, Sociology
2003 — 2007
UC Santa Barbara
BA, Sociology
2003 — 2007
University of San Francisco
MA, Sports Management
2008 — 2010
Skills
- Event Management
- Customer Experience
- Research
- Sports Management
- Event Planning
- Sports
- Social Media
- Sports Marketing
- Sponsorship
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