Cory Fetter
Product Marketing Lead Consumer Ai, Novel Tech, Youth Safety, Enterprise, Trust Marketing @Meta
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WORK HISTORY
Product Marketing Lead Consumer Ai, Novel Tech, Youth Safety, Enterprise, Trust Marketing @Meta
My goal is simple: help Meta earn and keep the trust of everyone who uses our products.I lead trust PMM strategy and GTM for Meta’s newest devices and AI-powered solutions. My work spans Meta AI on Quest, GenAI-powered developer tools, and emerging technologies. I partner closely with product, engineering, and policy teams to identify and address trust risks early, ensuring that privacy, security, and responsible innovation are built into every launch. Since taking on this role, I’ve driven cross-functional efforts to set clear standards for transparency and user control in our AI experiences. I’ve helped shape how we communicate about data use, safety, and integrity, making it easier for people to understand and trust our technology. I also work directly with external partners and industry experts to gather feedback and anticipate concerns, so our products not only meet but exceed expectations for trustworthiness. Above all, I focus on making trust tangible, whether that’s through privacy-protective features or proactive education for users and developers. Before this, I led Product Marketing for Enterprise Solutions, driving GTM strategy. I worked with our sales and reseller teams to help commercial buyers feel confident in their choices by showcasing Meta’s commitment to responsible innovation. My work directly built trust with decision-makers in the commercial sector for our enterprise AI offerings, Meta for Work, and Meta for Education solutions. Earlier in my time at Meta, I led go-to-market launches for Horizon Worlds, collaborating with product, policy, and comms teams to prioritize choice, control, and representation. I focused on privacy, safety, and integrity to ensure people had transparency and control over their data, and tools to stay safe online.
EDUCATION
Walter Cronkite School of Journalism and Mass Communication at Arizona State University
Bachelor’s Degree, Public Relations
SKILLS
ABOUT CORY FETTER
I\'ve served in several leadership roles over the years where I\'ve helped define and drive the brand through product launches, funding rounds, and acquisitions. I\'ve managed global PR initiatives, strategic communication plans, and cross-functional go-to-market launches. I\'m also a recognized thought leader in product marketing, having spoken at industry events across North America and Europe, such as Product Marketing Community, Product Tank, and company-sponsored conferences.My background is in venture-backed, fast-growth tech companies focused on category creation/disruption and spans to Fortune 100 global organizations looking to drive sustainable expansion. I\'m currently serving as the lead product marketer focused on driving trust, security, and privacy for Meta\'s AI solutions and emerging devices. In my work, my goal is simple: help Meta earn and keep the trust of everyone who uses our products.\"People don’t care how much you know until they know how much you care.\"- Theodore Roosevelt
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