Cory Falter

About Cory Falter

Let’s refill your funnel. ™is your recipe for stronger leads and smoother conversions in Hospitality B2B.You don’t need another shot of inspiration.You need a solid pour of strategy. Cold pitches? Ghosted. RFPs? Ignored. Automation? Annoying.At Lure Agency, we help hospitality brands, both hotels and vendors, ditch the noise and pour up a proven strategy that actually converts.Because the smoothest moves start with a method?Your sales strategy is running on fumes.Your inbox is empty. Your leads are cold.Sales and marketing? Totally out of sync. And your competition? Getting sharper and more AI-savvy by the minute.Whether you’re trying to fill group blocks or break into a new hotel account, you\'re stuck in a system that no longer works. The Old Way? All Buzz, No Buzzed. RFP roulette Cvent overload Cold outreach Cringe automation A dry pipeline The Solution: The WINS Method™A bold blend of connection, clarity, and conversion: – Your 24/7 bartender. Serve the right first impression. – Know who’s thirsty and when. – Build trust with value-forward content. – Close with bold messaging and better timing.Whether you want full service, a mixologist, or just the recipe—we’ve got your pour.Let\'s connect and chat about it:\"Our results with Lure Agency have been crazy impressive! This strategy has been a lifesaver for us. We\'re now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads.\"Julie PetitDirector of Sales & Marketing Stonewall Agency has great ideas, increased our web presence, and generated more leads for us. I highly recommend their services. “Organic website traffic increased by 23%, time spent on the site by visitors grew by 37%, and revenue grew by 6.3%.Steve BlidnerFounder & CEOTTI Technologies you like to learn how your sales team can identify, convert, and retain more revenue?Call me directly at 61••••••56 or email me (c•••@lureagency.com) and let\'s have a conversation about your goals and objectives.#digitalmarketing #sales #hotelmarketing #hotelsales #marketing #integratedmarketing #b2bhospitality #hospitalityb2b #hoteltech #hotelrevenue #hotelbusiness

Experience

1. Co-founder

   Sales On Tap

   Nov 2025 — Present · Boulder, CO, US

   Hotel sales training built for today’s buyer.Hotel buyers have changed. Most sellers haven’t. Prospects are researching earlier, engaging later, and ghosting old tactics.Sales on Tap is modern, always-on hotel sales training built for today’s digital-first buyer—where your first impression isn’t a handshake, it’s your search visibility.Cold calls, RFP roulette, and “spray-and-pray” outreach don’t move the needle anymore. Buyers are researching earlier, engaging later, and ghosting anything that feels outdated. When sellers can’t create their own demand, pipelines shrink, RevPAR stalls, STR rankings slide, need dates stay empty, and your team burns out trying to outrun a broken system. Training that doesn’t drive action? That’s just expensive entertainment.Sales on Tap gives hotel sellers a daily edge with tactical, trackable micro-training designed for how buyers actually buy—search, signals, and social. Your team learns to self-source demand, show up in AI venue searches, build personal brands that attract planners, and react fast to market shifts. Leaders get visibility into real KPIs that matter: engagement, activity, and pipeline momentum. Plus, a community of sellers and leaders swapping plays, wins, and what’s working across the industry.It’s affordable. It’s addictive. And it actually moves revenue.If your sellers can’t start the conversation, they can’t win the business. Sales on Tap changes that, one daily tap at a time. Join for free NOW: https://bit.ly/47YRxVS

Education

• San Diego State University

  Bachelor of Fine Arts (B.F.A.), Graphic Design

• San Diego State University

  BA, Graphic Design

  1989 — 1992

Skills

• Online Advertising
• Advertising
• Photography
• Online Marketing
• Creative Strategy
• Marketing Strategy
• Public Relations
• Event Management
• Digital Marketing
• Adobe Creative Suite
• Art Direction
• Blogging
• Brand Development
• Copywriting
• Corporate Branding
• Creative Direction
• Direct Mail
• Direct Marketing
• E-Commerce
• Graphic Design
• Illustrator
• Interaction Design
• Interactive Advertising
• Marketing Communications
• SEO
• Social Media
• Social Media Marketing
• Social Networking
• Strategy
• Trade Shows
• Web Design
• Marketing