Cory Erickson

About Cory Erickson

With a dynamic career in Sales Strategy and Enablement as well as Revenue Operations, I am dedicated to driving organizational success through strategic initiatives and seamless execution. My expertise lies in providing support to executive leadership, ensuring that strategies are not only devised but also effectively implemented across all levels. I bring a collaborative approach to leadership, fostering a culture of teamwork and innovation that empowers teams to excel. By leveraging data-driven insights and a keen understanding of market dynamics, I aim to elevate performance, enhance customer satisfaction, and drive sustainable growth. Passionate about continuous improvement, I thrive on creating systems and processes that streamline operations and unlock new opportunities for success.

Experience

1. Director of Sales Strategy and Enablement

   The DDC Group

   Aug 2021 — Present · Seattle, WA, US

   Lead and manage sales operations strategy, optimizing sales processes, tools, and systems to drive performance and revenue growth• Implement and optimize sales enablement strategies, providing tools, resources, and training to sales teams• Oversee the development and execution of sales forecasting models, pipeline management, and data analytics to ensure accurate and data-driven insights• Lead comprehensive account planning initiatives, overseeing all phases from strategy development to landing, and execution• Spearhead continuous improvement initiatives, leveraging data-driven insights to enhance operational efficiency and sales performance • Collaborate with senior leadership to define and implement sales targets, KPIs, and performance metrics, ensuring alignment with company objectives• Own the sales technology stack strategy and implementation (including CRM, sales automation tools, and analytics platforms) improving sales productivity, data integrity, and reporting accuracy • Develop and deliver training programs for sales teams, focusing on best practices, tools, and new technologies to maximize sales effectiveness• Develop and maintain comprehensive sales process documentation, ensuring clarity and consistency across all sales activities, to improve team alignment and operational efficiency• Design and deliver targeted training programs for sales teams, enhancing their skills and knowledge• Analyze sales performance data, identifying trends, gaps, and opportunities to enhance strategy and decision-making• Collaborate with marketing, finance, and product teams to ensure seamless sales enablement and alignment of go-to-market strategies• Drive adoption of sales technology and automation tools, improving the speed and accuracy of the sales process• Oversee the implementation of sales processes and methodologies, ensuring consistency and scalability across global teams

Education

• University of Wisconsin-Madison

  B.S. Interdisciplinary Studies

  1999 — 2003

Skills

• Product Marketing
• Crm
• Employee Relations
• Content Strategy
• Marketing Strategy
• Proposal Writing
• Program Management
• Event Execution
• Event Marketing
• Event Planning
• Online Research
• Content Creation
• Promotions
• Account Management
• Leadership
• Recruiting
• Marketing Research
• Direct Sales
• Customer Relationship Management (Crm)
• Sales Management
• Marketing
• Internet Research
• Management
• Project Management
• Content Writing
• Market Research
• Marketing Management
• Sales
• Sales Support
• Sales Operations
• Customer Service
• Training
• Advertising
• Project Managment
• Sales Process
• Customer Relations