Cory Deruiter
- Role
- Director of Ecommerce at Ray Allen Manufacturing
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Cory Deruiter
A passionate and innovative leader managing cross-functional teams and the execution of…
Experience
Director of Ecommerce
Jul 2020 — Present
Hire and manage all Ecommerce/Marketing resources, internal and external • Maximize profitable traffic growth through all online channels, specifically SEO, SEM/Google Shopping, Amazon, eBay and any other relevant channels such as social media • Provide technical SEO analysis and recommendations related to the elements and structure of websites and individual pages • Provide recommendations and execute/manage strategies for content development in coordination with SEO and conversion goals - general and keyword specific • Develop, manage, and execute SEM/Shopping and Amazon strategies in coordination with company goals • Manage third party SEO and SEM/Shopping vendors to maximize performance • Utilize Google Analytics and/or other site testing tools to optimize site performance and maximize conversion • Create, execute and manage a digital marketing strategy and promotion calendar that includes relevant dynamic content, and a comprehensive, cohesive execution plan including email campaigns, blog, social media, etc. • Develop and manage annual direct mailing plans including catalogs and postcards • Research and develop database mining strategy to target key groups for email campaigns with a goal of high conversions and short-and long-term growth • Work with Products team to maintain an organized, efficient product database to be used for the website, data feeds to third party applications and internal reporting • Other eCommerce and analytical projects as identified
Education
University of Wisconsin–Oshkosh
Bachelor of Business Administration - BBA, Marketing
California State University, Monterey Bay
Bachelor of Business Administration - BBA, Marketing
Skills
- New Business Development
- Time Management
- Social Media Marketing
- Public Speaking
- Event Planning
- Social Networking
- Microsoft Excel
- Social Media
- Golf
- Market Research
- Process Automation
- Marketing Strategy
- Powerpoint
- Microsoft Word
- Marketing Communications
- Web Design
- Marketing Management
- Sales
- SEO
- Brand Management
- Graphic Design
- Retail
- Advertising
- Marketing
- Merchandising
- Project Management
- Customer Service
- Inventory Management
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