Cory Allen Burnsed
Martech Adoption Lead @Blue Acorn iCi
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WORK HISTORY
Martech Adoption Lead @Blue Acorn iCi
US
Senior advisor partnering with CMOs to drive measurable business value from Adobe Experience Platform (AEP, RTCDP, Adobe Journey Optimizer, Customer Journey Analytics, and Marketo Engage). Bridge marketing strategy, product, and engineering to unlock high-value use cases, accelerate adoption, and translate insights into executive-ready roadmaps, experimentation, and ROI-driven outcomes.
EDUCATION
Marylhurst University
Master of Business Administration - MBA, Management, Concentration in Digital Marketing/Marketing Technology
Portland State University
Bachelor of Science - BS, Communication and Media Studies
SKILLS
ABOUT CORY ALLEN BURNSED
With a robust background in Martech, most recently as an Enterprise Architect at Adobe and currently at Globant as a Senior Adobe Solution Architect, my focus has been on revolutionizing marketing automation and customer experience. At the heart of my approach lies a commitment to leveraging Adobe\'s suite of business tools, such as RT-CDP, Target, AEM, AJO & Marketo, to empower clients in their digital transformation journeys. In collaboration with clients, my teams have crafted personalized customer journeys across various channels, ensuring engagement and significant business growth. My expertise in Marketo and Salesforce integrations, coupled with a strategic understanding of customer lifecycle funnels, has been pivotal in architecting solutions that drive efficiency and innovation within organizations. My more recent skills in creating tech stack and organizational architectures with RT-CDP as a foundational data source of truth has opened many possibilities of working with some of the top enterprise organizations on Forbes Global list
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