Cory Muscato
Scaling pipelines and sales revenue, not just effort. Serving B2B sales teams in the construction/home service space, franchise brands, and SaaS products
- Role
- Owner Operator at Seloquent
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Cory Muscato
Before Seloquent I built and managed teams that had to produce revenue across multiple markets. Running a sales organization of 15+ reps across 10 states while scaling my distillery business. Different regions, different buyers, different conditions but the same constraint everywhere: You either earn attention fast, or you don’t get a second chance.At the same time, I was leading large-format operations for industry events. These were multi-layered, multi-day projects where execution had to be tight and outcomes had to be repeatable.That combination taught me something most outbound teams miss:The first 10 seconds determine everything.Not the pitch. Not the deck. Not the follow-up.The moment someone decides: “Is this worth my time?”That’s the moment most sales efforts win or lose.As the co-founder of Seloquent — a B2B sales development partner based in Buffalo, NY. We build and run outbound cold calling campaigns systems that turn well defined targeting into a structured pipeline of qualified opportunities. Not just calls.Not just activity.Conversations that convert into opportunities.Our edge isn’t a dialer. It isn’t a recycled script.It’s our structured and systematic approach to success, allowing us to make it repeatable across reps, campaigns, and markets - maintaining consistently.What we do: Lead generation — targeted prospect lists built for your exact ICP Cold outreach campaigns customized for your specific service and market Appointment setting — we book, you closeIndustries we love:→ Home service operators→ Franchise brands (franchisors & their zees)→ Construction & maintenance→ Medical sales teams→ B2B SaaS productsIf you want more qualified meetings without hiring a rep who has to figure it all out on your dime — let\'s connect. Message me or visit seloquent.com
Experience
Owner Operator
Dec 2023 — Present
Built a B2B sales development BPO specializing in outbound cold calling and appointment setting for home service operators, franchise brands, medical sales teams, and more→ Lead campaign narrative and call script development — translating founder value props into openers that earn conversations rather than trigger hang-ups.→ Design call cadences, objection-handling frameworks, and qualification criteria tailored to each client\'s market.→ Apply experiential project management background to build high-touch outbound programs that feel like a human conversation, not a dial-for-dollars operation.
Education
Buffalo State University
Bachelor of Arts - BA, English Language and Literature, General
2006 — 2011
Niagara College Canada
Secondary Degree - Brewmaster and Brewery Operatons Managment, Facility Management & Product Development
2011 — 2013
Skills
- Teamwork
- Brewing
- Food
- Beer
- Cooking
- Beverage Industry
- Food
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