Cory Leyte
Group Product Manager, Martech Products @Vendasta
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WORK HISTORY
Group Product Manager, Martech Products @Vendasta
EDUCATION
University of Liverpool
Master of Business Administration (MBA)
St. Francis Xavier University
Bachelor of Business Administration (BBA)
SKILLS
ABOUT CORY LEYTE
With 18 years of experience in product, project, and change management, I’ve built a career around launching and scaling customer-driven products that create lasting value. I’ve developed long-term product visions, defined KPIs alongside the C-suite, introduced AI-powered workflows, and led product teams through fast-paced, high-growth environments. I like to say that my superpower is turning chaos into clarity as a natural integrator, ensuring my teams learn a great deal (and have some fun) along the way. Currently, I lead Vendasta’s marketing and advertising product area, overseeing strategy, planning, and management for a portfolio of 12 SaaS products. I’ve stepped into multiple roles when needed, including serving as Interim General Manager for 10 months, where I was responsible for the P&L, product, design, marketing, and direct sales functions of the business unit. I recently completed my MBA at the University of Liverpool and hold several certifications, including Certified Scrum Product Owner (CSPO), Certified Change Manager, and Project Management Professional (PMP). With this mix of education and real-world experience, I’ve been able to guide high-performing teams in transforming ideas into innovative products that make a meaningful impact. Career highlights include: Partnered with C-Suite executives to define long-term product goals and vision, as well as establish KPIs and operational dashboards. I’ve also delivered comprehensive monthly and quarterly reporting to the executive leadership team and board. Launched a successful strategy to acquire multi-location customers by adapting marketing products such as reputation, listings, and social media management tools, to successfully support brands and franchises with thousands of locations. Identified a new revenue pipeline by renegotiating third-party vendor contracts and launching a listings management solution with technology partners. Reduced operating costs while maintaining product roadmap delivery, by leading a transition of team operations to India, including onboarding 43 new hires as well as reallocating existing staff to new areas. Key Skills: Product Management Strategic Planning & Execution Leading High-Performance Teams Key Performance Indicators Change Management Product Operations Product Roadmaps Project Management Interested in product strategy, leadership, or growing great teams? I’d love to connect, so don’t hesitate to reach out!
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