Cory Eisele

About Cory Eisele

Highly effective in the oversight of sales management and business development, extensive experience leading strategic planning, team engagement, strategic partner management, and revenue growth in the craft beer industry.My success is driven by my ability to build strategies that increase revenue while improving market share and sales effectiveness. Engaging Sales Director possessing a winning blend of business expertise, skill in team leadership, and practical experience in retail and wholesale channels. Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance and revenue goals by aligning talents and effort with organizational objectives. With 10 Barrel Brewing Company, leads a 36-person team and relationships in the wholesale and retail channels, growing revenue from $8M to $80M since 2014. Successfully expanded the wholesale channel from three accounts in two states to 100 wholesalers with nationwide reach. In a prior role with Red Bull, led product sales throughout a territory encompassing Oregon, Idaho, and Southwest Washington.Specialties: Business Development, Sales, Revenue Growth, Account Management, Craft Beer Industry, Wholesale Channel Partnerships, Market Penetration, Team Leadership

Experience

1. Sr Director Cold Brew

   Stumptown Coffee Roasters

   Feb 2025 — Present · Portland, OR, US

   Lead the CPG Cold Brew business unit, overseeing national distribution, retail partnerships, and strategic growth initiatives. Manage a team of account managers responsible for driving execution across natural, conventional, convenience and club channels.Key responsibilities include:• Full P&L ownership of the RTD Cold Brew portfolio• Management of national and regional distributor networks• Development and execution of annual sales strategies, including promotional planning and pricing architecture• Collaboration with marketing, operations, and finance teams to align brand goals with retail execution• Forecasting, reporting, and business performance analysis to drive decision-making• Leadership of innovation and whitespace strategy for Cold Brew category expansion• Ongoing evaluation and negotiation of broker, distributor, and retail partnerships

Education

• Oregon State University

  BS, Marketing

  2004 — 2009

Skills

• Advertising
• Public Relations
• Budgets
• Social Media
• Sports Marketing
• Strategic Planning
• Event Planning
• Trade Shows
• Brand Development
• Market Research
• Marketing Management
• Marketing Communications
• Sales
• Project Management
• Event Management
• Customer Service
• Product Development
• Integrated Marketing
• Digital Marketing
• Brand Management
• Marketing Strategy
• Social Media Marketing
• Sponsorship
• Market Planning
• Team Building
• Account Management