Cortney Smith

About Cortney Smith

I\'m passionate about sales leadership and serving companies that are at the point where they are looking to scale rapidly and accelerate revenue growth. High-level of my skillset and strengths in the SaaS arena-Recruiting, hiring, scaling out, and developing sales teams-Defining and Refining Sales Strategies and Tactics-Digging into the data to maximize revenue-Collaborating with other teams to optimize success

Experience

1. VP of Sales

   Vertifydata

   Nov 2019 — Present · Austin, TX, US

   Responsible for the sales organization with a priority of helping Vertify maximize revenue growth through existing and new product offerings-Grew ARR over 300% in year 1 and maintained steady growth while successfully doubling win rates, improving ACVs, and reducing the sales cycle by over 33%-Established and executed GTM sales strategy -Created, sales motions tied to sales effectiveness KPIs -Wrote, scaled, and iterated on sales playbooks for both Direct and Channel Sales -Implemented sales tech stack usage and best practices (Salesforce, Outreach, Hubspot, call platform, data enrichment platform, etc.)-Part of the Executive Team -Roll up to the CEO and work directly with the Co-Founders, Board, and Senior Leadership -Collaborated cross-functionally with marketing, product, finance, and engineering -Highly analytical and data-backed approach to forecasting and developing sales strategies that effectively navigate full-motion sales cycles-Managed department budget and head-count capacity planning-Built GTM team including AE, SDR, and Channel functions in a fast-paced environment -Recruited, hired, and created a sales training curriculum to onboarded sales team-Focused on building a high-performing, results-driven organization with a rock-solid culture through continued professional and personal development through 1:1 coaching and mentorship

Education

• The University of Texas at Dallas

  Bachelor of Science, Business Administration

  2000 — 2004

• Naveen Jindal School of Management, UT Dallas

  BS, Business Management

  2000 — 2004