Cortney Donaldson

About Cortney Donaldson

Medical device marketing is a complex field where success hinges on clear communication and strategic planning. I specialize in helping marketing leaders in the medical device industry overcome challenges related to product launches and physician engagement.My focus is on building strategies, crafting messages, and developing brands that truly connect with healthcare professionals. By distilling complex product information into clear, impactful communication, I help marketing teams improve their market presence and boost engagement with key stakeholders.Over the years, I\'ve partnered with numerous medical device companies to streamline their go-to-market processes. My approach involves a deep dive into the product\'s unique value proposition, followed by the creation of tailored marketing strategies that resonates.My expertise lies in:~ Crafting clear, compelling product or company narratives~ Developing targeted marketing strategies for different healthcare segments~ Creating educational materials that effectively communicate complex medical information~ Building strong, memorable brandsIf you\'re a marketing director, CMO, or VP of marketing in the medical device sector looking to enhance your product launches, improve physician communication, or refine your overall marketing strategy, let\'s connect. I\'m here to help you navigate the intricacies of medical device marketing and achieve your business goals.

Experience

1. Principal Marketing Consultant

   Focus Marketing, Llc

   Jul 2015 — Present

   Marketing Consultant focused on high tech medical devices. Key areas of focus on developing Business and Marketing plans, implementing growth strategies, business development strategy and application. Recent projects include: Launch new sales strategy, develop launch plan for digital marketing platform, develop business plan for medical website, full company re-brand - verbal and visual, brand architecture, create partnership strategy for new product development and launch optimization process.

Education

• California State University, Fullerton

  BA, Marketing

• Concordia University

  BA, International Business

Skills

• Product Launch
• Disposables
• Healthcare
• Business Development
• Analytics
• Business Strategy
• Global Marketing
• Strategy
• Hospitals
• Cardiology
• Sales
• Sales Management
• Market Development
• Leadership
• Orthopedics
• Medical Devices
• Negotiation
• Interventional Cardiology
• Business Planning
• Market Planning
• Consulting
• Sales Effectiveness
• Direct Sales
• Operating Room
• Forecasting
• Surgeons
• Product Management
• B2b
• Marketing Communications
• Team Building
• Management
• Sales Operations
• Vascular
• Competitive Analysis
• Start-Ups
• Surgical Instruments
• Account Management
• Product Development
• Customer Relationship Management (Crm)
• Medical Imaging