Cortlandt Minnich
Global Product Manager - Marine Engine Group @Yamaha Motor Corporation, USA
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WORK HISTORY
Global Product Manager - Marine Engine Group @Yamaha Motor Corporation, USA
Atlanta, GA, US
Serve as the subject matter expert for Helm Control Systems, analyzing market segmentation and customer needs. • Develop evidence-based business cases for innovative hardware and software products, enhancing product offerings. • Work with the Advanced Development team on investigation and experimentation for next-gen concepts.• Develop and maintain roadmaps for the global product portfolio. • Represent the voice of customer. Coordinate marketing introductions with engineering/software teams in Japan and US. • Manage P&L for the product category – set pricing, go to market strategy, end of life.
EDUCATION
Emory University
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General
Georgia Institute of Technology
MBA, Business Administration and Management, General
Oxford College of Emory University
AA
ABOUT CORTLANDT MINNICH
Product innovator. I Identify a spark of an idea, evaluate product/market fit, assess profitability, find appropriate channels, and maneuver around the obstacles to launch.My personal profile style is \"Figure it out- Get it done\". I learned from a FOURSIGHT(R) profile exercise describes me as \"enjoy finding problems and opportunities to tackle – quick to think up ideas and possible solutions. Has a sixth sense of which problems to focus on and effortlessly comes up with clever ideas and original solutions.\" Career Achievements:» I firmly established Motorola in an adjacent product category after two predecessors had failed.» I used competitive intelligence to build a working economic tool garnering millions in incremental revenue through strategic price setting.» I successfully repositioned a B2B brand, increasing its relevance and standing, leading to an acquisition by a strategic buyer.» I pioneered the innovation practice at a traditional manufacturing company by demonstrating that experimentation could reduce risk.» I developed integrated marketing plans and managed agencies to optimize ROI while driving share growth and consumer engagement in consumer electronics. » I translated the problem space of US consumers to the engineering capabilities of Japanese and Chinese development teams, resulting in numerous successful products.» I rescued a product category through diligent research that resulted in a new business approach.CUSTOMERS: Wal-Mart, TARGET, Office Depot, Home Depot, Lowes, Grainger, ACE, Small chains, Mom-and-Pop retailers, Radio Dealers, and Automotive franchisees. INDUSTRIES: Automotive, Consulting, PPE, Medical devices, Garments, Industrial textiles, Tools, Home Goods, Consumer Electronics, Marine, Building Materials, Lawn and Garden, B2B, B2C, and D2C.CORE COMPETENCIES: Strategy, P&L, Business Modeling, Analysis and Forecasting, Budgeting, Planning, New product launch, NPD, VOC, Product Lifecycle Management, Lean Startup, Team Leadership, Sales Operations, Training, Pricing, Tradeshow, Channel Management. OUTSIDE OF WORK: I have a voracious curiosity and love solving problems. I am also an avid tinkerer. Bicycles, boats, heirloom tools, and vehicles are all fascinations. There is no DIY project too big for my appetite. I became interested in the challenges of entrepreneurship. Instead of taking a certification course, I developed and launched the go-to pizza oven accessory for the Big Green Egg grills. Contact Info:Phone: 40••••••61Email: C••••••••@gmail.comWebsite:
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