Corry Devin

About Corry Devin

Senior Marketing Leader + Digital Strategist with deep expertise in driving customer-focused marketing innovation and revenue growth within global B2B and B2C organizations, ranging from Hearst Corporation to A+E Television Networks to a variety of start-ups, agencies, and non-profits.KEY ACCOMPLISHMENTS INCLUDE:>> Propelled mission-driven management consulting start-up, The Energy Project, from a team of 5 to a team of 60 with a presence in 5 countries and a 5X increase in revenue. Launched global brand and all digital properties, products, and tools— developing compelling marketing content aimed at strengthening the company’s thought-leadership profile, and building a demand gen engine that led to sales with 200+ companies in 36 countries, more than doubling revenue per client>> Drove 4X increase in digital DTC revenues for A+E Networks/The History Channel’s four e-commerce stores, while improving ROASLed direct-to-consumer team in the build-out and optimization of all digital marketing programs, including Email, SEM, SEO, Affiliate, Display, Social and DRTV (with a focus on CRO via targeting, segmentation, personalization, A/B testing + UX)AREAS OF EXPERTISE:*Strategic Marketing *Digital Strategy*Marketing Operations*Customer Experience + CRM*Data & Analytics *AI Technologies *Product Marketing*E-commerce*B2B Enterprise Marketing *B2B SaaS Marketing *Professional Services Marketing/Consulting*Direct-to-Consumer Marketing *Growth Strategy *Acquisition and retention*Email, Social, SEM, SEO, Affiliate, DRTV, Display *UX/Site Optimization *Content Strategy*Sales Enablement *Product development *Branding *Consumer Products *Marketing Automation *Leading & Mentoring Teams

Experience

1. Crm Growth Marketing Director, King Features

   Hearst

   Jan 2021 — Present · New York, NY, US

   The world’s premier distributor of comics, puzzles and games to nearly print + digital publishers and direct-to- consumer audiences around the globe, including beloved classics like Popeye, Blondie, Beetle Bailey + Dennis the Menace

Education

• Marist University

  BA, Cum Laude, Communications: Advertising

  1995 — 1999

Skills

• Competitive Analysis
• Start-Ups
• Customer Insight
• Digital Media
• Product Management
• Marketing Communications
• Digital Product Development
• Business Innovation
• Retail
• Account Management
• Direct Marketing
• Crm
• Social Media
• Social Media Marketing
• Product Development
• Coaching & Mentoring
• Marketing
• Brand Management
• Cross-Functional Team Leadership
• User Experience
• Content Strategy
• Leadership
• Marketing Strategy
• Affiliate Marketing
• Lead Generation
• Customer Acquisition
• Big-Picture Thinking
• Digital Strategy
• Advertising
• Strategy
• E-Commerce
• Program Management
• Online Marketing
• Strategic Leadership
• New Business Development
• Analytics
• Business Strategy
• Sem
• Growth Management
• Mobile Marketing