Corrine Barchanowicz

About Corrine Barchanowicz

Where there\'s a will there\'s a way!\", and as a marketer, I love a simple phrase that sums things up so completely, and this one sums me up to a tee. I\'ve shaped my career to lead transformative brand and business growth with strategic vision and purpose-driven action, building meaningful relationships with people and communities, and activating customer experiences that drive value, connection, and impact.I approach the world, and my work, as a positive catalyst of growth for people, places, and experiences. A protagonist by nature, I question the status quo with curiosity and a mindset of continuous improvement and learning. I focus my strengths to embed brand as an operating model, scaling marketing operations, teams, processes, and possibilities, to turn big, ambitious ideas and goals into reality—again and again. A translator across geographies, audiences, and disciplines, I bridge gaps, collaborate, and align teams as a connective tissue in the pursuit of excellence. The kind of leader who keeps raising the bar, and lifting everyone to reach it. Superpowers in action: High-level strategic foresight, setting direction before others see it Designing future-focused brand and customer experiences that align business goals with evolving consumer insights. Taking responsibility, influencing teams and stakeholders with clarity. Making impactful decisions confidently at scale and under pressure. Building strong internal and external partnerships that drive alignment and value. Creating environments where teams feel understood, trusted, and empowered. Driving execution with discipline, urgency, and momentum. Setting ambitious goals and reliably delivering results. Turning vision into action with energy and impact.Specialties: Business strategy, strategic marketing, marketing communication, brand strategy, brand architecture, brand management, MarTech, experience design, event management, public relations, content management, property management, general management, design thinking, market research, data insights, consumer behaviour, thought leadership, customer experience, CX, UX, UI, media planning, media buying, media relations, cross functional leadership, change management, communication, operational management, capex management, project management, budget management, P&L management.

Experience

1. Senior Director, Brand Strategy & Management

   Irvine Company

   Jun 2025 — Present · Irvine, CA, US

Education

• Western Sydney University

  Bachelors of Communication, PR and Marketing

• AGSM @ UNSW Business School

  Certificate - Managing People for Performance, Managing people for performance

  2006 — 2006

• Stanford University

  Design Thinking

  2018 — 2018

• Chief Executive Women

  Executive Leaders Program, Organizational Leadership

Skills

• Retail Sales
• Advertising
• Business Relationship Management
• Customer Service
• Retail
• Customer Relations
• Retail Management
• Brand Communication
• Event Management
• Integrated Marketing
• Digital Marketing
• Social Media Marketing
• Management
• Budgets
• Marketing Communications
• Budget Management
• Public Relations
• Marketing
• Retail Marketing
• Brand Management
• Marketing Strategy
• Negotiation
• Marketing Management
• Strategy
• Budgeting
• Store Management