Corrina Collins
Director of Commercial Development @Virgin
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WORK HISTORY
Director of Commercial Development @Virgin
London, GB
EDUCATION
University of Hertfordshire
Business and Marketing, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT CORRINA COLLINS
Sustainable commercial growth isn’t just built on data and contracts—it’s built on trust. Whether it’s a long-term strategic partnership or a high-value membership program, the most successful commercial ecosystems are those where every stakeholder feels seen and valued.As a Director of Commercial Development, I specialise in identifying partnerships and revenue streams and transforming them into scalable growth. My expertise lies at the intersection of Loyalty & Membership and High-Impact Partnerships.* Loyalty & Membership Excellence: Designing and refining programs that move beyond transactional points to genuine emotional brand advocacy. Growing customer bases and CLV through engagement.* Strategic Partnerships: Curating and negotiating complex alliances that expand market share and enhance value propositions.* Revenue Optimisation: Diversified commercial models and customer data-driven decision-making.* Empathic Leadership: I lead with EQ. My goal is to build high-performance cultures where psychological safety and accountability coexist, allowing teams to do the best work.*Collaboration: I act as a bridge between departments to break down silos, ensuring that cross-functional efforts are harmonised. Maximising efficiencies and unifying outcomes. I am a firm believer that when you take care of the people—both your customers and your team—the numbers inevitably follow.
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