Corrie MacDonald
Senior Design Manager Lingerie, Swim & Nightwear @C&A
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WORK HISTORY
Senior Design Manager Lingerie, Swim & Nightwear @C&A
Düsseldorf, DE
Leading team of 10 designers in the design and development of Lingerie, Nightwear & Swimwear reporting into Head of Design Women’s and Men’s.• Manage design process from concept to production.• Identify key seasonal trends and create design strategy to drive innovation and identify new market opportunities in line with total C&A strategy & identity. • Creation of colour stories, moods & trend directions including print & pattern direction.• Mentoring, motivating and coaching team members.• Presenting collections to stakeholders and buyers, effectively communicating the brand\'s story and vision.• Regular travel to visit suppliers through Asia – China, Hong Kong, Indonesia & Bangladesh for seasonal developments and relationship building.• Intensive and continuous trend and innovation research including Trade shows, development trips.Achievements:• Successfully introduced a new in-store concept,\"Lingerie Boutique,\" which seamlessly integrates lingerie and nightwear offerings, enhancing the overall customer experience.• Spearheaded the launch of a new Loungewear category within C&A\'s product portfolio, expanding our offerings to cater to evolving customer preferences.• Successfully revitalized and expanded the Women\'s swimwear collection, achieving remarkable growth and sustained success despite the challenges posed by the pandemic.
EDUCATION
London College of Fashion, University of the Arts London
Clothing Management, Clothing Management
ABOUT CORRIE MACDONALD
I am a British creative lead with 25+ years of global experience in the fashion industry, specializing in lingerie, swimwear, and nightwear. I excel in translating fashion and consumer trends into commercially successful, on-trend products, with a keen eye for style, color, and quality, supported by strong technical expertise in fit, materials, and production. Having lived and worked in Japan, China, Europe, and India, I thrive in diverse cultural and business environments. My career highlights include launching new product areas, achieving double-digit sales growth, and leading high-performing design teams. Core Skills: • Creative Direction: Delivering innovative designs aligned with brand identity. • Trend Translation: Converting market insights into actionable product strategies. • Leadership: Building and mentoring cross-cultural teams to success. • Sustainability: Integrating eco-conscious practices with a focus on innovation. • Collaboration: Driving results through effective cross-functional teamwork and communication. Adaptable, results-driven, and passionate about design, I bring a unique blend of creativity, commercial focus, and technical expertise to every project.
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