Cornell Rollins
VP Marketing | Brand & Product Strategy • Digital & Integrated Marketing • Business Development • B2B & B2C
- Role
- Vice President, Marketing Strategic Development at Follett Software
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Cornell Rollins
Accomplished multi-channel marketing / business executive with comprehensive “concept through implementation” experience across B2B, institutional, consumer and retail markets. Defines strategic direction to drive brand building, demand creation, and customer engagement, ensuring clear alignment with broader business objectives. Leverages customer insights & analytics to anticipate market opportunities and develop targeted solutions and messaging strategies. Highly effective at collaborative, cross-functional team leadership- integrating marketing, sales, products, services and operations to optimize KPIs in revenue growth, customer acquisition, profitability and efficiency- Brand strategy, message positioning and customer insights - Sales acquisition, lead generation and conversion strategies- Integrated marketing plans, creative direction, digital and print design- Product development, vertical markets, partnerships and M&A integration- Team leadership integrating product, sales, service, operations and business units
Experience
Vice President, Marketing Strategic Development
Jan 2001 — Present · Woodridge, IL, US
Member of executive team; responsible for leading definition and implementation of near- and long-term strategic direction including brand, marketing, product R&D and service innovation, product management and business development strategies; evaluating, negotiating and integrating expansion and revenue growth opportunities including collaborative ventures, partnerships, and acquisitions.
Education
John Wood College
Degree, Psychology
University of Illinois Springfield
Certification, Probation Legal Studies
Western Illinois University
Certification, Art Therapy
Governors State University
Bachelor's degree, Marketing- Media Communications; High Honors Graduate
Skills
- Customer Service
- New Business Development
- Online Advertising
- Integrated Marketing
- Cross Functional Team Building
- Business Development
- Digital Marketing
- Marketing Management
- Email Marketing
- Coaching
- Budget/ P&L Management
- Market Research
- Project Management
- Marketing
- Strategic Planning
- Brand Management
- Cross-Functional Team Leadership
- Partnerships & Negotiation
- Marketing Strategy
- Multi-Channel Marketing
- Advertising
- Leadership
- Online Marketing
- Product Marketing
- Product Development & Roadmapping
- Social Media Marketing
- Competitive Analysis
- Creative Direction
- Process Improvement
- Product Development
- B2b Marketing
- Business Strategy
- Marketing Communications
- Product Innovation & Customer Experience
- Microsoft Office
- Sales
- Social Media
- Strategic Partnerships
- Strategic Vision
- B2b
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