Cornelius Mack

About Cornelius Mack

Award-winning promotion and marketing executive, producer, and writer with 15+ years\'…

Experience

1. Creative Director

   Cbs

   Nov 2019 — Present · Chicago, IL, US

   Deliver strategic leadership and management directions in creating brand messages, promotional campaigns, and marketing strategies for CBS Chicago\'s 3rd largest media market in the country with a 3,463,060 TV population while establishing a strong market presence for the organization. • Spearhead multiple visual marketing programs for digital presentations and broadcast promotions with enticing images, captivating videos, and creative infographics that create a memorable experience for the audience and customers. • Oversee all the marketing, advertisement, and communication functions by devising marketing strategies to meet desired business growth targets. • Lead all the media buying operations within a $900K budget for practical ad placements to meet the brand\'s marketing goals.• Achieved multiple recognitions and awards, including Emmys, Silver Domes, CBS Eye on Excellence, and a Promax Gold award with two National Awards.• Achieved 35% growth in business profits with a significant rise in client base by leading overall sales and marketing operations.• Augmented positive image of the company and optimized brand awareness by producing a \"Brand Bible\" upon the CBS Chicago brand, a complete guide for building, designing, and sustaining brands across diverse platforms.• Efficiently designed and developed multiple nationally recognized and awarded promotional campaigns.• Increased and maintained the success of the Creative Services Department; Aligned team efforts that enabled the department to earn more awards and recognition during the employment at ViacomCBS (CBS Chicago, WBBM-TV).• Steered overall sales marketing and production operations and developed visual standards for all marketing collaterals and graphic packaging, increasing new business opportunities.• Amplified clients\' business with $1M revenue by producing interactive commercials for 30 stakeholders.

Education

• University of North Carolina at Chapel Hill

  Bachelor of Arts (B.A.)

Skills

• Storytelling
• Online Advertising
• Post Production
• New Media
• Television
• Producing
• Editing
• Videography
• Radio
• Video Production
• Broadcast
• Avid
• Final Cut Pro
• Broadcast Journalism
• Product Marketing
• Multimedia
• Social Media Marketing
• Media Relations
• Social Media
• Digital Media
• Video Editing
• Video
• Copywriting
• Journalism
• Broadcast Television