Cormac Nolan

Lead Analytics Manager, Churn Reduction & Value Growth @Vodafone

London, GB

I lead a talented team of data analysts to deliver impactful insights that drive business performance and customer retention. My expertise lies in utilizing advanced analytics to identify opportunities for customer base value enrichment, mitigate churn risks, and evaluate the effectiveness of marketing campaigns. Key achievements include- Designing and implementing segmentation strategies to uncover untapped opportunities and predict customer churn with precision- Developing robust forecasting models to identify emerging risks and growth opportunities, enabling proactive decision-making- Conducting advanced statistical testing, including A/B experiments and target vs. control analyses, to optimize campaign performance and deliver measurable results. Day-to-day, I balance strategic oversight with hands-on analytics, ensuring that every insight contributes to meaningful outcomes for both the business and its customers. By fostering collaboration within my team and across departments, I ensure that data-driven strategies translate into tangible improvements in customer retention and overall business value.

Maynooth University

Bachelor of Arts, Finance and Economics

Institute of Technology, Sligo

HDip in Science, Computing