Corinne Lawson
CGI Partner | Business Strategy, Growth & Marketing
- Role
- Director Industry Marketing at CGI
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Corinne Lawson
I operate at the intersection of strategy, narrative, and cross-functional execution in complex, matrixed organizations.My career began in network news, a fast-paced, high-accountability environment that trained me to quickly synthesize information, identify what matters, pressure-test assumptions, and deliver under deadline. That foundation continues to shape how I approach business challenges today.I later transitioned into content and marketing leadership roles, translating business priorities into clear positioning, aligning stakeholders, and driving initiatives from concept through completion. Over time, my scope has expanded beyond functional marketing to include helping shape direction, connecting disparate inputs, reframing ambiguous challenges, and ensuring work ladders align with strategic intent.I bring structured thinking and creative problem-solving to high-stakes situations. I’m most effective where clarity, judgment, and disciplined follow-through turn strong ideas into visible progress.
Experience
Director Industry Marketing
Jun 2023 — Present · Charlotte, NC, US
Skills
- Video Production
- Storytelling
- Media Relations
- Production
- Broadcast
- Avid
- Final Cut Pro
- Marketing
- Corporate Communications
- Search Engine Optimization (SEO)
- Community Development
- Integrated Marketing
- New Media
- Avid Editor
- Editing
- Inews
- Social Media
- Event Management
- Enps
- Editorial
- Video
- Multimedia Journalist
- Digital Journalism
- Marketing Communications
- Television
- Writing
- Broadcasting
- Digital Media
- Marketing Strategy
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