Corinne Ruch
Senior Manager, Integrated Marketing @ Medtronic | Digital, Social, MarComm, & MarTech Leader
- Role
- Senior Manager, Integrated Marketing Cranial & Spinal Technologies at Medtronic
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Corinne Ruch
Experienced and passionate marketing and communications leader with more than 10 years of experience in project and team leadership, digital & traditional communication marketing strategy, customer engagement, and digital communications. Proven track record of both building and managing internal, external, and public relations communication programs that elevate brand sentiment, connect companies to their target customers, and tell stories about products and the people behind them.I am: obsessively organized, a strategist, and a do-er. A problem solver, connector, and leader.StrengthsFinder Skills: Strategic - Positivity - Activator - Input - Achiever
Experience
Senior Manager, Integrated Marketing Cranial & Spinal Technologies
Apr 2023 — Present · Memphis, TN, US
Lead team of digital marketing and marketing communications professionals in the development of strategic marketing campaigns for the Cranial and Spinal Technologies business, reaching patients and caregivers, sales representatives, and customers: neurosurgeons and orthopedic spine surgeons.• Serve as strategic partner for Product Marketing, Medical Education, Physician Relations, Field Education, and sales organization in the development of marketing content and tactics that align with business objectives.• Lead team responsible for the management and optimization of digital channels for customers, ensuring the delivery of impactful content and experiences- Healthcare professionals: Medtronic.com web experiences, paid marketing campaigns, Medtronic Academy Learning Management System, customer portals, email marketing, marketing automation, social channels, paid media - Sales Representatives: text messaging, email marketing, sales newsletters, marketing content platform (Allego)- Patients: product and pathology resources, Physician Finder resources, patient webpages
Education
Walter Cronkite School of Journalism and Mass Communication at Arizona State University
Master's degree, Master of Mass Communication (MMC), Emphasis on Business Journalism
2016 — 2017
Arizona State University
Bachelor of Science (B.S.), Biological Sciences; Genetics, Cell, and Developmental Biology
2009 — 2013
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