Corinna Gelster-Borgardt
Marketing Leadership | Demand Generation | Strategic Planning | Revenue Generation | People Management | Content Creation | Digital Marketing | Operational Execution | Partnership Marketing | Brand Strategy
- Role
- Director of Marketing at Houston's
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Corinna Gelster-Borgardt
Marketing leader with a proven track record of executive & marketing leadership, cross-functional collaboration, and design-thinking acumen to help businesses grow. 15+ years of experience driving measurable results, pioneering growth, building infrastructure, developing and scaling teams, and creating trusted partnerships. Marketing Leadership | Operational Execution Visionary leader, marketing and brand trailblazer, driven self-starter, and team builder/coach on a mission to deliver business value. Proven track record of marrying big-picture strategic thinking with practical, scalable execution strategies to create success.CORE COMPETENCIES• Team Leadership & People Management (Remote, Hybrid, On-site)• Growth Strategies• Strategic Planning and Execution• Program & Partnership Management• Performance Coaching • Marketing• Advertising• Brand Strategy• Event Planning• Vendor Management• Visual DesignACCOMPLISHMENTS• Led a cross-functional team of marketing/SDRs roles to help increase sales and marketing-originated leads 2.7x from 2022 to 2023 at Adpearance.• Increased marketing-generated leads by 30%+ from 2020 to 2021 at Metal Toad.• Revamped the SDR role to identify success metrics, utilize best practices, and create accountability to daily and monthly targets to drive performance. The SDR team was the top contributing lead source for 17 months, from Q4 2022 to Q2 2024 at Adpearance.• Oversaw and managed the annual $300k marketing budget at Metal Toad. Reduced digital marketing spending by 50% through the utilization of the AWS Market Development Funds (MDF) program.
Experience
Director of Marketing
Dec 2024 — Present
As the Director of Marketing, I lead and manage the strategic direction and day-to-day execution of the marketing team.
Education
University of Illinois at Chicago
BFA Graphic Design, Graphic Design
2003 — 2007
Skills
- User Testing
- User Interviews
- Concept Development
- Art Direction
- Posters
- Creative Direction
- Workshop Facilitation
- Leadership
- User Experience
- Adobe Creative Suite
- Project Management
- Poster Design
- Graphic Design
- Account Management
- Branding & Identity
- Marketing
- Workshop Development
- Wordpress
- Graphics
- Indesign
- Search Engine Optimization (SEO)
- Brochures
- Typography
- SEO
- Advertising
- Web Design
- Information Architecture
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