Corina Svacina

About Corina Svacina

I’m a B2B marketing strategist who turns complex ideas into clear, compelling stories that drive growth. Over the past decade, I’ve led marketing programs that built brand visibility, accelerated sales pipelines, and helped companies scale — all by combining strategic thinking with hands-on execution.I love discovering what sparks a customer’s decision, transforming that knowledge into creative campaigns, and tracking the data to see the impact unfold. From developing go-to-market strategies and managing cross-functional teams to running high-performing digital programs, I focus on work that moves the needle.My strengths include-Building and executing multi-channel marketing strategies-Leading teams with clarity, empathy, and high standards-Driving demand generation and pipeline growth-Scaling brand presence through messaging, content, and digital programs-Partnering closely with sales, product, and executives to align on measurable outcomes

Experience

1. Digital Marketing Manager

   Waters Wyatt Technology

   Jan 2023 — Present · Santa Barbara, CA, US

   Manages the development and execution of digital marketing programs to optimize database marketing, social/email performance, brand presentation, target audience segmentation and current digital marketing strategies for the company.Builds and maintains relationships with outside vendors to strategize, implement and maintain digital advertisements and events, with the goal to increase sales-ready leads.Supervises the digital marketing budget and a small marketing team. Oversees digital marketing assignments by scheduling and assigning employees and following up on work results.Reports monthly marketing metrics. Develops and executes strategic marketing plans. Uses WordPress, Google Ads, Google Analytics, PowerBI, 6sense, Microsoft CRM, BrightEdge and Monday.com.

Education

• UC Santa Barbara

  Bachelor of Arts (BA), Film & Media, with a Minor in Professional Writing (Editing)

  2013 — 2014