Cori Kallenbach

About Cori Kallenbach

I\'m a senior marketing communications professional and former journalist with more than 20 years of experience working with Fortune 500 brands to innovative start-up companies in the animal health, technology, retail, packaged goods, direct sales, financial services, transportation and non-profit sectors. My expertise spans almost every aspect of integrated marketing communications, including public relations, media relations, social media, advertising, brand positioning and strategy, partnerships and alliances, influencer relations, content marketing, M&A and crisis communications. I\'m skilled at managing and leading cross-functional teams, developing strategies to ensure continued progress towards corporate goals, undertaking new or unique challenges, and building/maintaining positive relationships. I have successfully led publicity campaigns, including product launches, consumer education programs, cause-related marketing initiatives, contests and trade support. Notable career media placements include “Good Morning America,” CNN, Woman’s Day, Redbook, Parents, Parade, The New York Times, USA Today, The Washington Post, “Fox and Friends,” and The Associated Press.I formerly served as Director of Communications for Silpada Designs where I built and led global public relations, social media and advertising efforts for the sterling silver jewelry home party company.

Experience

1. Vice President of Marketing & Communications

   Watco

   Apr 2019 — Present

Education

• Kansas State University

  BS, Public Relations and Print Journalism

Skills

• Newsletters
• Editing
• Digital Marketing
• Cision
• Copywriting
• Journalism
• Publishing
• Event Planning
• Blogging
• Advertising
• Magazines
• Content Strategy
• Marketing Strategy
• Strategic Partnerships
• Strategic Communications
• Brand Development
• Writing
• Public Relations
• Internal Communications
• Media Relations
• Press Releases
• Integrated Marketing
• Ap Style
• Social Media
• Publications
• Strategy
• Marketing
• Copy Editing
• Email Marketing
• Corporate Communications
• Leadership
• Crisis Communications
• Nonprofits
• Sponsorship
• Storytelling
• Management
• Editorial
• Social Media Marketing
• Strategic Planning
• Marketing Communications