Cori Cameron

Experience

1. Global Social Media & Paid Media Manager

   Ingredion Incorporated

   Feb 2022 — Present

   Unified fragmented regional social media into a global strategy and content calendar, reducing posting volume by 50% while maintaining engagement and increasing engagement rate by 25% and CTR by 35%• Built a global employee advocacy program outperforming industry benchmark in active participation and engagement• Created the company’s first community management strategy, improving audience responsiveness and engagement• Developed a robust global paid social strategy with precise targeting, achieving measurable ROI and higher lead quality• Implemented analytics frameworks and KPIs to optimize campaigns, resulting in higher conversion rates and improved media efficiency• Designed a centralized paid trade media tracking system, enabling data-driven purchasing decisions• Produced ad creative to maximize CTR and conversions while maintaining brand consistency• Partnered with regional teams to launch campaigns in six markets, ensuring alignment with global brand and communications strategy• Serve as Wellbeing BRG Lead, spearheading programs and initiatives that promote employee health, engagement and work-life balance across the organization

Education

• Purdue University - Krannert School of Management

  BS

  2006 — 2010

• Aurora University

  Master of Digital Marketing and Analytics

  2015 — 2016

• Aurora University

  Master of Business Administration (M.B.A)

  2012 — 2015

Skills

• Access
• Management
• Powerpoint
• Microsoft Excel
• Business Analysis
• Written & Oral Presentation Skills
• Windows 7
• Data Analysis
• Social Media
• Leadership
• Public Speaking
• Communication
• Google Analytics
• Microsoft Office
• Sales
• Analytical Skills
• Oral & Written Communication Skills
• Windows
• Marketing
• Business Development
• Digital Marketing
• Os X
• Forecasting
• Mac Os X
• Marketing Analytics
• Analysis