Cori Rodriguez
Associate Marketing Program Manager @Rain Bird Corporation
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WORK HISTORY
Associate Marketing Program Manager @Rain Bird Corporation
Conceptualized, developed and executed a new Voice of the Customer program for the golf division. The VOC program resulted in building relationships with our end users, gaining insight on their customer journey and understanding pain points and preferences related to distribution, product and day-to-day activities. Collected and analyzed data to align our sales, product and marketing team, to enhance the overall customer experience. Manage CRM platform to track customer…
EDUCATION
University of Arizona
BA
University of Arizona, Eller College of Management
Master of Science - MS
ABOUT CORI RODRIGUEZ
I am a proud University of Arizona Alum (#BearDown), with a BA in Psychology and a MS in Marketing. I currently work for Rain Bird, a privately owned, global company, that manufactures irrigation systems. I have experience with executing Voice of the Customer initiatives, planning digital and in-person events/tradeshows, overseeing digital marketing campaigns. Additional experience in board engagement & recruitment, strategic planning, and budgeting. I\'m passionate about giving back to the community. I\'ve had the honor of serving as a Board Director for the Tucson Federal Credit Union ($650 million + assets, 67k + members) for over nine years and currently serve as an Associate Board Director. I\'m an active member of El Rio Vecinos; organizes an annual Block Party to raise funds for healthcare programs in the community. I recently joined the Board for Youth on Their Own, YOTO is dedicated to support high school graduation and continued success of youth experiencing homelessness. I also serve on the board at my local church. I\'m continuously looking for opportunities to serve the Tucson community.
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