Cori Pratt Richards

About Cori Pratt Richards

With 10 years of experience, I am a passionate marketing professional dedicated to helping organizations effectively communicate with their audiences and drive significant business results. I specialize in translating complex technical value into compelling business stories and creating impactful, personalized communication strategies that resonate with target audiences.MBA from the University of Washington in 2025 Solutions Marketing Manager at Burwood GroupMy passion for storytelling extends beyond my professional life. As an avid reader (especially Agatha Christie!), I also enjoy mentoring friends and colleagues in articulating their professional narratives and building fulfilling careers. I\'m a strong advocate for resources like Alison Green\'s \"Ask a Manager\" for career development insights.

Experience

1. Solutions Marketing Manager

   Burwood Group

   Jun 2023 — Present

   Role Overview: Directing comprehensive marketing strategy and systems operations for 10+ business units following a departmental transition. Responsible for the end-to-end marketing lifecycle, including brand positioning, integrated GTM campaigns, and full administration of the marketing tech stack, including HubSpot and Apollo.io.Key Accomplishments- Accelerated Revenue Impact: Directed GTM strategy for 20+ new technology offerings, contributing to 31% of total company revenue attributed to marketing in 2025- Demand Generation Growth: Drove a 430%+ increase in marketing-driven won opportunities from Q1 to Q4 2025 by optimizing the lead-to-opportunity funnel and refining targeting parameters- Departmental Leadership: Stepped in to manage all marketing strategy and systems upkeep, overseeing the success of the entire campaign lifecycle from budgeting to executive reporting- Email Performance Optimization: Increased average email open rates by 142% and newsletter engagement by 67% by leveraging HubSpot A/B testing and developing a new data-backed buyer profile-Content-Driven Lead Acquisition: Scaled new contact generation by 126% during peak campaign periods through high-value \"Lead Magnet\" assets (e.g, MSP Selection Guide) and a strategic refresh of 200+ web pages-Sales Enablement: Developed and managed the sales enablement calendar, translating complex IT services (Cybersecurity, Cloud, AI, Collaboration, Customer Experience, Modern Work, Networking, and Adoption & Training) into compelling narratives for executive-level audiences-Strategic Partner Relationship Management: Managed and optimized co-marketing relationships with key technology partners (e.g, Cisco, TDS), leveraging Partner Marketing funds to increase available spend for multi-channel campaigns and asset production.

Education

• UW Foster School of Business

  Master of Business Administration - MBA, Business Administration and Management, General

• Brigham Young University

  Bachelor's degree, English Language and Literature, General