Corey Wall

About Corey Wall

Most product managers optimize roadmaps. I optimize the systems that produce better roadmaps forever. I\'m a platform product leader at Zillow building the next generation of AI-driven real estate experiences. My work focuses on creating adaptive personalization systems and agentic AI that fundamentally change how millions of people navigate buying, selling, renting, and owning homes—not through one-off features, but through reusable platforms designed to learn, evolve, and compound value over time.What I\'m building now: I\'m leading the development of intelligent, conversational systems that use contextual signals and continuous learning to deliver personalized guidance at the right moments to help customers on their home journeys. This includes designing unified customer profile architectures that eliminate friction, modernizing authentication infrastructure across platforms, and pioneering AI-assisted product development workflows that transform how teams move from ideas to shipped features.How I think differently: I approach problems by asking \"what\'s the system that prevents this class of problem?\" rather than \"how do we fix this instance?\" This means designing modular platforms, building learning loops, and creating frameworks that other teams can leverage—treating the underlying machinery as the product, not just the features it produces. I value iteration speed over launch polish, leverage over incremental wins, and systems that enable rather than constrain.Beyond the day job: I\'m a hands-on builder, constantly create new ideas and tools using Replit and Airtable. I\'m based near Denver with my wife and our two sons. When I\'m not building systems or chasing product leverage, I\'m coaching youth soccer, golfing, managing my short-term rental or creating side projects with my kids.I\'m drawn to ambiguous, cross-functional challenges where the ownership is unclear and the systems don\'t exist yet—the kind of work where building the right infrastructure today creates compounding advantage for years to come. Let\'s connect if you\'re working on adaptive platforms, AI-native product development, or building systems that make organizations smarter and faster.

Experience

1. Principal Product Manager, Personalization Platforms & Experiences

   Zillow

   Sep 2024 — Present

   Building agentic AI experiences and adaptive personalization platforms: Leading the design and launch of intelligent, conversational systems that use contextual onboarding flows, recurring check-ins, and continuous signal capture to understand user intent and deliver personalized guidance throughout their home journey. Architecting these as reusable, modular platforms designed to power multiple customer-facing surfaces at scale, enabling rapid experimentation and continuous learning from millions of user interactions.Creating unified customer profile architecture: Designing comprehensive profile systems organized into distinct domains (personal, financial, forward-looking goals, transaction history) that eliminate redundant data entry and enable transparent user control. Building experiences where users can see, manage, and understand what the platform knows about them, with support for purpose-specific views and deep integration across authentication, personalization, and cross-platform touchpoints. This work establishes the data foundation that powers intelligent experiences, reduces friction, and builds trust.Modernizing authentication infrastructure: Leading platform-wide migration to modern identity providers for native mobile apps, successfully scaling new experiences while maintaining core performance metrics and enabling faster experimentation with new authentication factors.Pioneering AI-assisted product development workflows: Building operational systems that use AI agents to automatically generate requirements, enable rapid prototyping, and bridge directly to engineering execution. Leading enablement efforts that help product teams become AI-era builders while establishing scalable patterns for organizational evolution.Delivered regulatory-compliant marketplace listings: Led cross-platform initiative aligning identity, data access, and regulatory requirements to enable compliant marketplace experiences while maintaining seamless customer journeys.

Education

• Alfred Lerner College of Business & Economics at University of Delaware

  Bachelor of Science, Accounting; Management of Information Systems

  2007 — 2011

Skills

• Project Status Reporting
• Microsoft Office
• Social Media Marketing
• Microsoft Excel
• Adobe Creative Suite
• Reporting & Analysis
• Business Management
• Tableau
• Wordpress
• Executive Reporting
• Project Management
• Sql
• Resource Management
• Analytics
• Accounting
• Illustrator
• Resolution & Recovery
• Photography
• Google Analytics
• Photoshop
• Regulatory Reporting