Corey Tyhurst

About Corey Tyhurst

This site reflects my own personal views only unless otherwise stated** I’m Corey Tyhurst — part brand builder, part storyteller, full-time chaos wrangler. For the last 16 years, I’ve been building billion-dollar brands at Procter & Gamble — learning how to lead, think long-term, and rally teams around what matters. I thrive at the intersection of creativity, strategy, and systems thinking — whether that’s bringing a product to life or architecting a homegrown server stack from scratch. Off the clock, I multi-class as a Dungeon Master, father of two, and digital tinkerer. I run immersive D&D campaigns in deep space, document life with Johnny Decimal precision, and explore my 50-acre homestead with my kids. My homelab runs on a 3-node Proxmox cluster, and my family runs on fairy tales, backyard quests, and the occasional generator. I believe in progress over perfection, proactive planning as a mindset, and storytelling as a leadership skill. If you\'re into brand-building, systems design, or just looking for a good idea swap — let’s connect. Specialties-Strategic Management: The first step is to figure out what you are solving for-Collaborating Across Geographies: Borders are merely a line drawn on a map by politicians-Simplifying the Complex: If the logic doesn\'t work in the kitchen, we have more work to do-Bringing the External Inside: The best laid plans never happen unless the customer is willing to support them-Executing With Excellence: Once we lock on the goal I will pull the team together to make it happen.

Experience

1. Director- a & i, Na Phc Respiratory

   Procter & Gamble

   Aug 2025 — Present · Cincinnati, OH, US

Education

• Essex District High School

  OSSD

  2000 — 2004

• Brock University

  BBE

  2004 — 2009

• Harvard Business School Online

  Other; Certificate in Disruptive Strategy with Clayton Christensen

  2022 — 2022

Skills

• Survey Methodology
• Collaborative Environment
• Qualitative Research
• Collaborative Working
• Project Management
• Data Modeling
• Statistics
• Structural Equation Modeling
• Marketing Strategy
• Market Opportunity Analysis
• Market Analysis
• Strategy
• Marketing Research
• Analytical Skills
• Conceptual Sales
• Analysis
• Consumer Behaviour
• Brand Equity
• International Project Management
• Personas
• Consumer Behavior
• Plan Execution
• Competitive Analysis
• Data Mining
• Research Project Management
• Work Process Improvement
• Persona
• Solution Selling
• Data Analysis
• Consumer Products
• Entrepreneurship
• Bayesian Networks
• Customer Insight
• Complexity Reduction
• Business Process Improvement
• Market Research
• Strategic Planning
• Sales