Corey Olfert

WORK HISTORY

EDUCATION

SKILLS

ABOUT COREY OLFERT

Marketing is no longer about the stuff that you make, but about the stories you tell.” ~ Seth GodinI offer deep expertise in helping B2B technology companies stand out in crowded markets through differentiated stories. My approach to building awareness and preference among target audiences is to identify customer-centric themes that have long-term market relevance (18-48 months). This allows brands to gain association with these themes in the minds of buyers - connecting emotionally and convincing rationally. • Integrated CampaignsOrganizing integrated campaigns around key customer-centric themes ties all marketing disciplines together into a cohesive orchestration that creates a multiplier effect across the buyer journey. This approach drives awareness, earns trust, and creates preference among key stakeholders across earned, owned and paid media channels.• Brand PositioningDifferentiation is hard to create, and even harder to sustain. I combine outside-in, human-focused value propositions and messaging using market and competitor insights.• Thought Leadership Marketing I bring hands on expertise in connecting market trends to client needs to carve out differentiated views that stand out, connect dots, provide guided actions that demonstrates ability to solve customer problems. • Executive Brand & CommunicationsI intersect executive expertise and personality with market trends to create distinctive executive brands. Building off of brand and messaging frameworks, I create a personalized executive platform that addresses a few key issues the executive wants to be known for, and execute long-term communications that create awareness and topic affiliation. • Corporate CommunicationI bring more than 15 years of experience in public relations, analyst relations and employee communications that help educate stakeholders and create market understanding. My work spans both agencies and corporate environments, working with start-ups to FORTUNE 250 companies. Follow me on Twitter:@colfertEmail: c••••••@live.com