Corey McCarthy
Chief Marketing Officer @Devicie
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WORK HISTORY
Chief Marketing Officer @Devicie
San Francisco Bay Area
Chief Marketing Officer @Axonify
Driving global marketing strategy for Axonify, the leading AI-powered frontline enablement platform transforming how organizations onboard, upskill, and engage employees in the flow of work. Spearheading brand evolution and GTM acceleration to support rapid growth across key industries, including retail, hospitality, logistics, and manufacturing. Partnering cross-functionally to integrate AI, drive product-market clarity, and scale demand generation and customer advocacy. Focused on positioning Axonify as the essential platform for elevating frontline performance—ensuring teams have the information, tools, and confidence they need, exactly when they need it.
Chief Marketing Officer @Unifocus
San Francisco Bay Area
Recruited after Riverside's acquisition to build the marketing function; drove 2.5x ARR growth and improved win rates from 12% to 64% over a 4.5 year tenure. Led post-acquisition GTM integration of Knowcross. Complete rebrand and repositioning for AEO/GEO drove organic traffic +250%. Built AI program from the ground up starting late 2022, driving structured adoption across Sales, CS, and Product.
Chief Marketing Officer @Webex Events (formerly Socio)
San Francisco Bay Area
Recruited right after Series A; repositioned in-person event platform for virtual 60–90 days ahead of competitors in 2020, adding 600+ new customers and driving 6x ARR growth in one year. Identified shift to hybrid in early February and flagged per-attendee pricing as revenue risk to investors and the ELT. Launched multi-threaded influencer campaign driving brand awareness and leads. G2 Category and Momentum Leader all four quarters. Marketing strategy contributed to acquisition by Cisco (Webex Events).
VP Global Marketing @Beekeeper by LumApps
San Francisco Bay Area
Recruited at seed stage to build the entire marketing function from the ground up; grew team from 2 to 17 and drove 16x ARR growth over nearly three years. Expanded pipeline 5x across NA, EU, and APAC. Led comprehensive rebrand and analyst relations program earning five industry technology awards. Marketing contributed to Series B raise. Company later acquired by LumApps.
Principal @Testarossa Marketing
San Francisco Bay Area
Founded a marketing agency serving B2B SaaS including martech, data security, operations and hospitality. Built and managed agency and client-side teams, embedding as the operating marketing leader inside client organizations across budgets exceeding $6M. Generated 50% increase in new business for one client and drove 31% revenue growth for another through a complete rebrand and digital transformation. Led the rebranding and relaunch of a national hospitality brand, contributing to its acquisition by Choice Hotels. Three clients were acquired during engagements — marketing strategy and positioning directly supported acquisition readiness in each case. Delivered ABM, partner marketing, events, paid media, press, demand generation, e-commerce builds, and enterprise brand partnerships across every engagement.
Vice President Sales and Marketing @Emerald
San Francisco Bay Area
Launched national B2B trade show that achieved triple-digit growth in first year while leading hospitality vertical Pioneered digital transformation strategy that increased YoY revenue across both event and digital channels Enhanced sponsor ROI through data-driven campaigns and improved lead quality initiatives
Associate Publisher @Informa
San Francisco Bay Area
Led advertising strategy and brand expansion for Lodging Hospitality Magazine, one of hospitality's largest B2B media portfolios Spearheaded company's first digital monetization initiative, launching performance ad products that increased revenue 32% Developed new content verticals and events that generated 37% revenue growth through targeted audience expansion
Total Source Account Executive @ADP
Greater Chicago Area
Sold complex HR solutions to mid-market clients, developing consultative sales expertise in workforce technology Built foundation in buyer journey mapping and pipeline development that informed future marketing leadership approach
EDUCATION
St. Mary's College of California
MBA
University of Wisconsin Oshkosh
BBA · Marketing
SKILLS
ABOUT COREY MCCARTHY
I've spent my career helping B2B SaaS companies navigate inflection points. I've led marketing for PE and VC-backed businesses from early stage through acquisition, including a Cisco exit. Along the way, I've built global teams, integrated acquisitions, entered new markets, and helped companies turn growth into a repeatable process. I see marketing as the connective tissue between sales, product, and customer success. My focus is building the systems, processes, and alignment that help companies scale more predictably. Over the last few years, I've embedded AI into marketing, sales, customer success, and operations workflows to help teams move faster, make better decisions, and spend more time on work that creates value.
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