Corey Thibodeau

About Corey Thibodeau

Dynamic storyteller and creative entrepreneur with exceptional community building, public speaking, and leadership skills. With over 10 years of experience in consumer marketing, I have developed a strong ability to amplify and unify brand messaging across all touch-points. During my time at Hasbro on the Play-Doh brand team leading consumer marketing, I brought our brand purpose, vision, and mission to life and launched the new brand campaign \"Play-Doh Kids Can\" which stemmed from a years-long research study on the power of Imagination. Prior to leading consumer marketing, I lead product development across multiple Play-Doh segments including the launch of the Wheels and Alternative Compound lines. I started my career at Hasbro on the Global Digital Marketing team spearheading our global YouTube and influencer strategy across all Hasbro brands. I now can be found at my yoga studio, West Side Yoga, that I co-founded and co-own with my husband. I bring mindfulness into my daily life, allowing it to help create and positive, welcoming, authentic, and honest work environment.I am a graduate of the University of Rochester with degrees in both Business and Chinese Studies. I hold my Master\'s in Marketing from the Simon Business School. I am an advanced 500-HR registered yoga instructor specializing in functional movement & mobility. Specialties: Consumer Marketing, Public Speaking, Digital Marketing, Entertainment Marketing, Kids & Family Entertainment Marketing, Marketing Strategy, Global Marketing Strategy, Analytics Strategy, Content Strategy, Product Development, Product Marketing, Event Planning, Mandarin Chinese, Team Leadership, Small Business Ownership, Yoga Teacher

Experience

1. Co-founder & Co-owner

   West Side Yoga

   Jun 2021 — Present · Providence, RI, US

   Founded, own, and operate 2 studio locations, overseeing a team of 40 • Developed and lead annual 200HR Yoga Teacher Training• Spearhead brand marketing strategies to continuously grow membership and build brand loyalty• Co-host of West Side Chats Podcast, enhancing studio\'s visibility and community engagement• lululemon Ambassador

Education

• Moses Brown School

  High School Diploma

  2006 — 2010

• University of Rochester - Simon Business School

  Master's Degree, Marketing

  2014 — 2015

• Beijing Foreign Studies University

  Study Abroad, Language Intensive Program

  2013 — 2013

• University of Rochester

  Bachelor of Arts (B.A.), Business; Chinese Studies

  2010 — 2014

Skills

• Social Media Marketing
• Team Leadership
• Microsoft Excel
• Marketing
• Written & Oral Presentation Skills
• Music
• Mandarin
• Time Management
• Cooperation
• Marketing Communications
• Collaboration
• Market Research
• Highly Responsible
• Omniture
• Event Planning
• Analytics
• Organization
• Oral & Written Communication Skills
• Chinese
• Dependable Team Player
• Public Speaking
• Social Media
• Tableau
• Template Creation
• Customer Service