Corey Calendrillo

About Corey Calendrillo

I’m a marketing professional driven by a passion for innovation, strategy, and storytelling that moves people and grows businesses. With over 5 years of experience across the fitness, hardware, and sporting goods industries, I’ve honed my ability to turn insights into impactful omnichannel campaigns that generate leads, drive revenue, and build lasting brand equity.Currently, I lead Club Fitness marketing efforts at Technogym USA, where I manage multi-million-dollar budgets and execute integrated campaigns that have delivered over 100% YoY lead growth. My work blends digital strategy, event marketing, and sales enablement — all anchored in data, powered by tools like Salesforce and Power BI, and guided by a relentless focus on performance.Previously, I managed marketing at East Point Sports, working with national retailers and licensing partners like Crayola and Hasbro to bring 50+ products to market. At General Tools, I bridged the gap between marketing and sales to revive accounts and increase regional sales by more than 10%.My curiosity for digital and performance marketing continues to grow. I’m especially excited about the evolving power of SEO, SEM, and campaign analytics to inform better decisions and optimize user experiences. Whether it\'s crafting a customer-centric email funnel or building compelling content for trade shows, I love diving into the details that turn strategy into measurable success.Let’s connect — I’m always open to exchanging ideas and exploring opportunities to learn and grow in the ever-evolving world of marketing. I can be reached at c••••••@gmail.com.

Experience

1. Marketing Specialist

   Technogym

   Aug 2023 — Present · Fairfield, NJ, US

   Lead marketing for Technogym’s Club Fitness segment, managing marketing budget and executing omnichannel campaigns to drive lead generation, pipeline growth, and brand engagement. Align event strategy, digital execution, and sales enablement with GTM priorities, using Salesforce and Power BI to track KPIs and optimize performance.• Manage marketing budget for Technogym’s Club Fitness segment, delivering under-budget execution while scaling campaign impact and pipeline contribution; 19% YOY increase AOV from tradeshows and networking.• Drove 101% YoY lead growth in 2024 through strategic lead generating campaigns including tradeshows, networking events, and seminars; sustained 39.5% growth YTD in 2025.• Executed email campaigns with a 52.3% open rate and 5% CTR, more than doubling fitness industry benchmarks; used campaign analytics to identify and correct underperforming CTAs for improved conversion.• Directed production of customer-centric assets, including best practices, innovation spotlights, and video content; materials featured prominently in experience centers and sales presentations.• Maintain an inventory database of marketing materials including catalogs and merchandise; determine the presence of marketing materials at events based on the target audience.

Education

• University of Delaware

  Bachelor of Science - BS, Marketing

  2015 — 2019