Coreen Henry
Principal Customer Experience Strategist - Notifications @Portland General Electric
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WORK HISTORY
Principal Customer Experience Strategist - Notifications @Portland General Electric
Lead the development and execution of a comprehensive notifications strategy to ensure personalized, timely, and relevant customer communication across multiple channels. Identify critical improvements in notification touchpoints throughout the customer journey and lead initiatives to optimize message delivery and governance.
EDUCATION
University of Puget Sound
BA
Thunderbird School of Global Management
International MBA
SKILLS
ABOUT COREEN HENRY
Drive business growth through strategies based on meaningful customer and marketplace insights and effective implementation. Combine passion for results and innovation with collaborative leadership to achieve business goals.Leading innovative programs at Portland General Electric to engage customers and enable them to use less energy and live more sustainably. Developed consumer packaged goods businesses from $30MM to $150MM for top brands including Starbucks Coffee, Kraft Foods, Moonstruck Chocolate. Directed global marketing efforts for ESCO, a leading supplier to the mining and construction industries with 4,900+ employees and 25 manufacturing sites worldwide. Specialties: Global Brand Strategy • Brand Positioning • Marketing Plan Development • Product Management • New Product Launch • Market Research • Competitive Analysis • Customer Insight • Voice of Customer • Marketing Communications • Advertising • Agency Management • P&L Management • Budget Management • Sales Tools • Integrated Promotional Plans • Project Management • Cross-Functional Team Leadership • Managing Team of Marketing Associates
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