Coreen Face
Senior Account Manager @ Acadia | Strategic Management, Digital Marketing
- Role
- Senior Account Manager at Acadia
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Coreen Face
I’m an account leader who thrives at the intersection of strategy, creativity, and data…
Experience
Senior Account Manager
Dec 2021 — Present · Atlanta, GA, US
Lead strategic management for a portfolio generating over $4M in direct revenue, overseeing two Account Managers and accounts across paid media, creative, social, SEO, influencer marketing, and analytics- Serve as the senior point of contact for a multi-location retailer with a $7M media budget, developing omni-channel strategies across paid search, social, CTV, programmatic, and SEO- Manage relationship and marketing strategy for a multi-location grocery retailer with a $7M media budget and $500K creative budget, managing 4 video shoots per year and ensuring cohesive messaging across up to 10 advertising platforms- Develop and maintain relationships with CMOs, CEOs, Presidents, and Directors of multimillion dollar businesses leading all client communication and relationship management- Manage cross-functional teams across Paid Media, SEO, Influencer, Creative, Analytics, and Retail, ensuring strategic alignment and execution- Oversee compliance on all client deliverables across paid, SEO, creative, influencer, and quarterly business reviews (QBRs)- Create live budget and performance tracking dashboards integrating blended data from multiple sources for strategic decision-making- Analyze and report on website traffic, conversion rates, revenue, search engine rankings, in-store conversions, and incremental lifts.
Education
Campbell High School
International Baccalaureate Program
2006 — 2010
Georgia State University - J. Mack Robinson College of Business
Undergraduate Degree
2011 — 2015
Skills
- Press Releases
- SEO
- Copywriting
- Search Engine Optimization (SEO)
- Advertising
- Wordpress
- Google Analytics
- User Experience
- Content Strategy
- Customer Relationship Management
- Marketing
- Microsoft Word
- Adobe Illustrator
- Digital Marketing
- Content Management
- Microsoft Office
- Creative Concept Design
- Mixed Media
- Search Engine Marketing (Sem)
- Web Content Creation
- Published Reports
- Google Webmaster Tools
- Microsoft Excel
- Art
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