Alysha Corder
Director, Creative Services @Otsuka Pharmaceutical Companies (U.S.)
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WORK HISTORY
Director, Creative Services @Otsuka Pharmaceutical Companies (U.S.)
Princeton, NJ, US
Developing new organizational capabilities in the form of an internal agency model to serve Otsuka\'s Marketing teams- Exploring the deployment of new technologies to bring personalization to content and improve speed to market
EDUCATION
Rider University
Master’s Degree, Business Communications
Albright College
Bachelor's, Business Marketing
ABOUT ALYSHA CORDER
In my new role as Director, Creative Services at Otsuka, I am excited to leverage my extensive experience in strategy and operations to establish an internal agency that will enhance our organizational capabilities. Building on my previous role as Director of Connected Engagement Platforms, where I successfully led the strategy and management of PsychU and NephU, I am now focused on advancing Otsuka\'s creative services to further our mission in mental health and kidney health.My experience in defining strategic directions, increasing platform awareness, and forging strategic partnerships has equipped me with the skills necessary to develop and implement innovative marketing and content generation strategies. As I embark on this new journey, I am committed to trailblazing and driving innovation within the industry, ensuring that our creative services not only support but also elevate Otsuka\'s leadership in healthcare. This role allows me to further develop my skills in marketing and content generation, while contributing to the establishment of a robust internal agency that will serve as a cornerstone for our organizational growth and success.Specialties: Process Improvement, Process Automation, Strategy and Operations, Project Management, Training, Process Improvement, Process Management, Content Generation, Digital Marketing, Print Production, Problem Solving, Coordinating, Communication, Change Management, and Strategic Planning
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