Corbin Smith
Digital Marketing Manager @Mission Pet Health
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WORK HISTORY
Digital Marketing Manager @Mission Pet Health
Birmingham, AL, US
Plan, launch, and optimize multi-channel digital marketing campaigns (paid search, paid social, display, and more)- Monitor campaign performance and report on KPIs including CTR, CPC, CPA, ROAS, and conversion rates- Conduct ongoing testing of creative, audiences, bidding strategies, and landing pages to drive continuous improvement- Collaborate with creative and content teams to develop assets that align with campaign goals- Partner with analytics to extract insights and provide recommendations for channel growth- Manage relationships with external agencies or vendors as needed- Maintain up-to-date knowledge of platform changes, trends, and best practices- Manage SEO strategy and on-page content updates- Optimize Google Business Profiles to improve local search visibility and client engagement- Build and implement scalable organic social media strategies across Facebook and Instagram- Create content toolkits and brand guidelines to support local hospital teams with social posting- Collaborate with creative, analytics, and field marketing teams to align digital efforts with business goals- Drive growth in traffic, conversions, and new client acquisition through integrated marketing tactics- Support the Senior Manager, Growth Marketing on broader strategy, planning, and budgeting initiatives.
EDUCATION
Samford University
Bachelor's degree, Communications and Media (Public Relations and Advertising Double Concentration)
ABOUT CORBIN SMITH
As the Digital Marketing Manager at Mission Pet Health, I lead all paid and organic media efforts across more than 900 veterinary hospitals nationwide. I focus on strategies that drive traffic, boost visibility, and turn digital engagement into real-world visits. From search ads and local listings to SEO and social content, I enjoy blending creativity with data to support our hospitals and help them grow.Always happy to connect and chat about marketing, analytics, or even just cute pet content!
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