Coral Krentz
Senior Brand Manager | Brand Strategy, Innovation & Growth | P&L Leadership, IMP, GTM | CRM | P&G
- Role
- Senior Brand Manager North America Braun Innovation Strategy and Design at Procter & Gamble
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Coral Krentz
I am a brand builder and growth leader at P&G with experience building and scaling businesses across Grooming, Digital Platforms, and Sustainability. I lead consumer-led brand strategy, innovation, P&L management, and integrated marketing to deliver commercial impact at scale — while ensuring growth creates positive outcomes for people, communities, and the planet.My experience includes managing a $437MM Gillette portfolio, developing multi-year innovation master plans, integrated marketing plans, and transforming P&G Good Everyday into the company’s leading first-party data, CRM, and retention platform. I’ve also led enterprise sustainability and purpose-led growth programsadopted as global models, partnering with retailers, R&D, and technical teams to drive both performance and impact.I believe the strongest brands are built at the intersection of performance and purpose. I’m known for leading through ambiguity, influencing across complex matrices, partnering deeply with R&D and commercial teams, and pushing beyond incremental gains to unlock durable, responsible growth.Recognized with P&G’s Global Rising Star Sustainability Award, NA Stewardship Award, and selection for Harvard Business School leadership programs.
Experience
Senior Brand Manager North America Braun Innovation Strategy and Design
Dec 2025 — Present · Boston, MA, US
Education
University of Wisconsin-Madison
Bachelor of Business Administration (BBA), Marketing and Management of Human Resources- Entrepreneurship
2014 — 2018
Skills
- Teamwork
- Team Motivation
- Microsoft Office
- Adobe Photoshop
- Volunteering
- Microsoft Word
- Management
- Adobe Illustrator
- Event Planning
- Community Outreach
- Customer Service
- Marketing
- Social Media
- Leadership
- Social Networking
- Fundraising
- Communication
- Microsoft Excel
- Powerpoint
- Time Management
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