Coral Fraser

WORK HISTORY

EDUCATION

SKILLS

ABOUT CORAL FRASER

I’m a daily practitioner of optimism who approaches business with curiosity, clarity and intention.I’m driven by ideas, technology, and new ways of thinking about marketing, always grounded in values, collaboration, and outcomes. Throughout my career, I’ve focused on connecting people, platforms, and brands in meaningful ways, building partnerships that drive both performance and long-term growth.I bring a dynamic, entrepreneurial leadership style shaped by experience across major Canadian organizations, including Bell Media and Loblaw Digital, where I worked at the intersection of media, content, commerce, and innovation. I thrive in fast-moving environments, enjoy solving complex business challenges and am passionate about building teams and ideas that are greater than the sum of their parts.Highlights of Expertise• Executive leadership as VP, Client Leadership within a performance-driven, full-funnel media and commerce agency• Agency growth strategy, new business development and client portfolio expansion• Senior client leadership and C-suite partnership across beauty, fashion, retail, B2B, wellness, and pharma• Integrated media strategy spanning digital, social, search, programmatic, retail media, e-commerce, and traditional channels• Full-funnel planning and investment frameworks focused on sustainable, profitable growth• Performance marketing, measurement strategy, and ROI-driven optimization• Retail media networks, marketplace strategy, and omnichannel commerce (Amazon, RMNs, DTC)• Data-led strategy, attribution, experimentation, and performance storytelling• Brand building and mid-funnel strategy aligned to long-term customer lifetime value• Cross-functional leadership across media, commerce, data, technology, and creative teams• Talent development, team structuring, and operational excellence within agency environments• Strategic partnerships with platforms, publishers, and technology partners• Multi-platform media planning for international brands, including deep experience across Bell Media’s portfolio (CTV, CP24, Sportsnet, Crave, Virgin Radio, Astral, The Loop)• President’s Club • Media Innovation Award Winner• Cannes Young Lions – Media Participant• Collaboration Award, Bell Media Sales• Board Member, Maliyah’s Hike (Sinai Health Foundation)• Chair, PACT Committee, Georgian College• IAB Digital Learning Certificate• IAB Mobile Committee Member• National Coaching Certification Program – Skate Canada• ACTRA Member (Alliance of Canadian Cinema, Television and Radio Artists)