Chad Copeland

Design & Art Direction @Bravado International Group

New York, NY, US

Bravado International Group is the merchandising arm of Universal Music Group, developing and marketing high-quality licensed merchandise to a world-wide audience. At Bravado, I’m responsible for delivering full-service brand management including day to day management of collection launches that are in line with brand vision, capturing the imagination of customers, driving revenue to the bottom line, and building great partnerships.Drive creative strategy and vision for album release marketing promotions, retail collateral, and artist merchandise including technical specifications for various merchandise items, box sets, apparel designs, and POS displays Achieve creative continuity across all go to market plans and ensure branding is properly aligned with creative vision and artist’s brand standardsWork cross functionally across creative and production departments to provide production files for products, packaging, revisions and approvalsExecute successfully against deadlines by reinforcing timelines with teams to consistently meet target dates Manage external stakeholders and factory correspondence for production of marketing collateral Conduct full market and trend research for new concepts, pinpointing growth opportunities and ensuring target demographic consumers are offered the most up to date products Create marketing decks and presentations, featuring animations, custom design backgrounds, 3D graphs and charts, and custom designed video elements