Jessica Cooper

About Jessica Cooper

Proficient leader in developing and executing global, strategic marketing programs for…

Experience

1. Senior Manager, Marketing

   Hyland

   Jan 2022 — Present

   Own strategy, direction, guidance and leadership both directly and indirectly across our Global Programs and Customer Marketing teams in support of demand and revenue generation. I work cross-functionally and am responsible for partnering with business leaders across the company to drive the company’s global marketing plan. Position Responsibilities- Collaborate with leadership to develop execute and manage the strategic business plan; define and communicate the vision for the region in support of the company\'s overall marketing plans - Build and lead a high performing demand generation team to include demand marketing and telemarketing resources; drive accountability around business decisions cross-functionally and make decisions on behalf of the marketing team that advances the business - Effectively communicate goals, objectives and Key Performance Indicators (KPIs) for the in-region marketing business- Act as a strategic advisor to senior sales services and customer success leaders on demand generation and pipeline management- Collaborate with management team members and cross departmental stakeholders in creation and coordination of mutual goals- Provide managerial direction and develop and communicate quality metrics for team. Measure and hold direct reports accountable for meeting defined performance standards- Oversee the development of team members; provides coaching to employees through their personal growth in: functional, expertise, communication skills and ability to effectively interact with peers- Operate as a thought leader among the team; contribute significantly to the overall growth and quality of the department - Manage the strategic planning and oversight of all programs to an acceptable level of risk by balancing scope, time, cost and quality - Evaluate define and maintain the process and procedures used by team; Identify opportunities for process improvement and greater efficiency and serve as an advocate for change

Education

• University of North Georgia

  BBA, Business Administration, Major in Marketing

  2002 — 2006

Skills

• Marketing Strategy
• Social Networking
• Digital Marketing
• Online Marketing
• Cloud Computing
• Solution Selling
• B2b
• Recruiting
• Product Marketing
• Email Marketing
• Marketing Management
• Business Analysis
• Competitive Analysis
• Event Planning
• Sem
• SEO
• Event Management
• Selling
• Leadership
• Customer Relationship Management (Crm)
• Lead Generation
• Team Building
• Sales
• Management
• New Business Development
• Market Research
• Marketing
• Social Media Marketing
• Business Development
• Crm
• Business-to-Business (B2b)
• Marketing Communications
• Social Media