Jason Cooper

About Jason Cooper

Jason Cooper is a GM-minded brand and marketing leader with more than 20 years of experience driving growth, reinvention, and integrated marketing for iconic CPG and beverage brands as well as award winning tourism campaigns for the state of Tennessee. He currently serves as Managing Director, Client Engagement and Global Hydration Integration Lead at VML (WPP Open X), where he oversees one of the agency’s top-five revenue clients and leads complex global and North American brand portfolios.Jason brings deep experience operating at the intersection of brand strategy, innovation, and business performance. He has stewarded $multi-million marketing investment budgets, led multi-year brand and innovation planning, and partnered closely with senior commercial, insights, and R&D leaders to strengthen base businesses while modernizing brand relevance. His work spans the full marketing ecosystem—from strategy and creative to media, shopper, experiential, and commerce.A trusted partner to C-suite level executives, Jason is known for translating consumer and market insights into actionable growth strategies and for leading high-performing teams in fast-paced, ambiguous environments. He has led and developed large teams direct and indirect reports and helped establish and launch the VML Nashville office to support and scale the Tennessee Tourism business.Jason’s brand experience includes Coca-Cola Hydration (smartwater, BODYARMOR, Dasani, vitaminwater), Jack Daniel’s & Coca-Cola RTD (Jack & Coke), Coors Light, MillerCoors, and a range of iconic consumer and destination brands. He holds a Bachelor of Science in Business Marketing from the University of Missouri–Columbia and has earned numerous industry honors, including Cannes Lions, Effies, and CLIO awards.

Experience

1. Managing Director, Client Engagement Global Category Lead, Coca-cola and Open X

   VML

   Dec 2023 — Present

   Executive leader with end-to-end responsibility for business performance, brand strategy, and integrated execution across global and North American portfolios. Member of leadership team overseeing a top five global revenue client for VML, accountable for sustained growth, profitability, and long-term partnership.• Own and steward multi-million-dollar marketing budgets across brand, media (paid/owned/earned), social, shopper, experiential, packaging, and research.• Lead brand strategy, positioning, and innovation storytelling to support both base business strength and new growth initiatives.• Translate consumer, cultural, and competitive insights into growth platforms and go-to-market strategies.• Lead and develop 15+ direct and indirect reports; known for team development and retention.• Helped establish and launch the VML Nashville office to service and scale the Tennessee Tourism business, including early team build-out and operating model.• Provide executive level leadership through growth strategy, annual and long-range brand planning, and top to top leadership presentations.

Education

• University of Missouri-Columbia

  Business, Marketing

  2001 — 2005

Skills

• Media Buying
• Digital Strategy
• Direct Mail
• Digital Marketing
• Relationship Marketing
• Marketing Communications
• Interactive Advertising
• Advertising
• Online Advertising
• Email Marketing
• Direct Marketing
• Marketing Strategy
• Sem
• Online Marketing
• Interactive Marketing
• Account Management
• Integrated Marketing
• Creative Strategy
• Social Media
• Mobile Marketing
• Media Planning
• Social Media Marketing